The project: the launch of Lost Walls Project jigsaw puzzles.
It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us through a quick but crucial step in the launch process: testing the company’s product website before it goes live.
… Continue reading
The project: the launch of Lost Walls Project jigsaw puzzles.
When choosing the main image for your Amazon listing, split test your options, then test them again.
This video, the third in a four-part series that follows a jigsaw puzzle product launch, explains why that is.
… Continue reading
The project: the launch of Lost Walls Project jigsaw puzzles.
You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. It’s time to choose the packaging.
This video, the second in a four-part series from Amazon branding expert Daniela Bolzmann, takes you behind the scenes of how the product packaging for a unique line of jigsaw puzzles came to be.
… Continue reading
If a customer is searching for a product on Amazon — cookware, for example — they’re likely to select a pot or pan featured on the first page of their search results. They’ll never see the thousands of other products because the first page of results met their needs before they even had to click to the second page.
According to Amazon’s data, 70% of users only view the products on the first page. As an Amazon seller, you want your product to rank on that page so that people will actually see it.
Amazon listing optimization is a course of deliberate actions meant to help your product listing rank on the first page for relevant search terms. These actions may include tracking keywords, optimizing content such as photos, title, and description, and improving your seller reputation. Because selling on Amazon is a tremendously competitive online marketplace, ranking for relevant terms can often be difficult.
… Continue reading