selling on Amazon

Are you thinking of getting into e-commerce and wondering if it’s worth it? Yeah, so is my mom. She’s not looking to join the one-third of Americans who have a …

Person taking cellphone photo of white shoes on a table.

Owning an Amazon business is not for the faint of heart.  With 9.5 million sellers globally and millions of options for shoppers, standing out in a sea of sameness can …

Izabella Ritz

Expert’s Corner is our interview series with makers and doers in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. In this Corner: Izabella Ritz, founder and CEO …

Earphones that look sleek, sound sharp, and don’t cost a fortune. This is what customers have come to expect from our client, a popular e-commerce electronics manufacturer based in China. …

Daniela video on main image optimization for CPG brands

The challenge: making packaged foods look enticing on Amazon. Photos of food sell themselves, right? Not in e-commerce, they don’t. Consumer packaged goods (CPG) companies that sell on Amazon face …

Which One Won: packaging design poll for a mushroom extract powder

Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …

Immersed in social media

Amazon Posts is similar to a social media feed. It enables online retailers to promote their brand and products directly in Amazon. Sellers provide the content that best showcases their …

Woman in an office working on e-commerce

As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …

The search string is located on top of collage of many images of euro banknotes in denominations of

Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. In November 2021, Amazon clarified that Search Find Buy …

Marketing to baby boomers

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store. Let’s not pretend that 2020 …