For many authors, one of the most exciting parts of seeing their novels travel the road to publication is watching the creation of a book cover. In traditional publishing, the author rarely has any say in what the cover looks like. But that’s not true in self-publishing. And with PickFu, you can make sure the cover you choose for your book resonates with your target audience.
Take the case of a recent PickFu poll, in which an author tested covers for a time travel book aimed at tween girls. The poll asked a group of parents who are Christian and between the ages of 18 and 44 which fantasy book cover they prefer.
Option A shows the silhouettes of four girls striking a fierce pose.
The main image on Amazon has a huge impact on a seller’s click-through rate. Choose the wrong picture, and you risk confusing your target audience and sending them to your competition.
In this PickFu poll, a seller wanted to know which image for a phone grip is more attention-grabbing. The two images are identical with the exception of an inset showing the product’s magnetic quality (Option B).
Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to be sure you’re making the right impression.
The best way to know is to ask. That’s exactly what this seller did to help choose between an artistically composed lifestyle photo and a pure product image without distractions.
Though both photos are stunning, which option would be most likely to prompt a purchase?
Be careful what you name your book. Bad self-help book titles can be a real turn-off for potential readers. You’ve got to get your title just right.
One author recently discovered this lesson while testing titles for a self-help book on PickFu. This author wisely asked 100 people who read at least one book a month for votes and opinions on these three potential titles.
Top Amazon sellers understand that product visuals — from videos to photography to A+ content — must showcase how fantastic their products are. The only problem? You need to make sure that you’re choosing the rightvisuals. While all product images are important, the main image is critical because it’s what shoppers will click or ignore in their Amazon search results.
So, how do you choose the image that’s going to immediately earn the attention and trust of your target customer? It’s simple: ask them.
In this PickFu poll, a seller asks 50 Amazon Prime members which product image they prefer.
To set your business up for success, step into the shoes of your customers. Ask them to weigh in on the product options you are considering before you go into production. This kind of idea validation helps you predict future sales.
In this PickFu poll, a seller asks 50 Amazon Prime members which of three products they preferred to buy. Can you guess which one won?