Which One Won?


Which One Won? Which humidifier was preferred by 80% of women?

Noted futurist Alvin Toffler said, “You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.” In other words, small things end up having a huge impact.

A recent PickFu poll demonstrates this principle well. Respondents were asked to choose between two photos of home humidifiers.

At first glance, the two humidifiers look identical. Both have sleek lines, a glossy, reflective black color, similar shapes, and a simple control panel. Yet respondents overwhelmingly chose one design over the other.
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