Chandrima Das, the author of deliciously frightening stories, recently asked a group of literary fiction readers on PickFu to vote between two horror book covers for her book The Talking Dead: Four Terrifying Tales. Based on True Events.
Option A features a headless man holding a balloon with a hat on it. This creepy image is made spookier by the weirdly fun title font. In Option B, the headless man is gone. In his stead, there’s a blood-red cover with a centered title in a classic font, with deeply creepy skeleton moths hovering around it.
Choosing fonts for products might seem unimportant to some, but savvy sellers know that design choices make a difference in earning customer trust (and sales).
In this recent PickFu poll, a seller asked 50 people which font and design they would find the most suitable for a product designed for babies.
Option A combined a messy script with a serif font and a leaf design. Option B used handwritten and sans-serif fonts with an illustrated flower. Option C offered a bold script and sans-serif font with cloud drawings.
The products also differed slightly in wording and capitalization.
Have you narrowed your two favorite choices for a book cover down so much that there’s only one tiny difference between them? If so, don’t think you can skip testing. As one author recently discovered, that small difference between covers can make a huge impact.
Comfort, ergonomics, and general wellbeing are all big businesses right now. As our time in front of our computers grows longer, smart online sellers know they shouldn’t choose trending products to sell without consulting target shoppers first.
Sci-fi book covers can become so iconic that people buy them as posters for their offices and homes. If you’re working on a sci-fi novel, your book cover design should aspire to that level.
Let’s see if this recent PickFu poll clears the bar. The author asked the question, “Based on the cover, which book would you rather buy?”
Option A shows a blue-black color scheme and an intriguing eye staring out at potential readers. In Option B, the color scheme is totally white and resembles an anatomy textbook. The covers also feature different titles (which we don’t generally recommend).
Designing an effective product means thinking carefully about everything. Choosing the wrong materials could mean that your product ends up looking cheap or tacky. In this example, a seller uses this PickFu poll to decide which planter to sell.
The seller asked 50 respondents whether they preferred a planter made of concrete (Option A) or one that had been 3D-printed (Option B).
Even authors who’ve been writing and selling books for years can benefit from split-testing their book covers.
Take Trevol Swift, for example. Author of two previous books in the Justicar Jhee series, Swift took the third book to PickFu to find out which cover stood out best. Swift wisely tested with an audience of 50 fiction readers, stating that the book is a science fiction murder mystery.
Option A features a mysterious purple cover with a cityscape, water, and a moon (or two?).
In Option B, the cityscape changes. Swift does away with the enclosed feeling of the first cover but retains many of the same elements, including the super-cool type treatment of the author’s name and book title.
What’s the best way to display an array of products? How can you organize the multiple photos into a single, attractive, and enticing photo to feature online? This was the question at the heart of this PickFu poll, in which a seller asked 50 Amazon Prime members to select the subscription box packaging design they preferred.
Option A uses more white space and highlights “20 snacks” in the bottom right corner.
Option B fills more of the image frame, including the sides of the box, and moves the 20-snack highlight to the top right corner.
Have you ever run a poll on PickFu and received razor-close results? Even without a clear “winner,” it’s likely that once you take a closer look into the answers, you’ll find intriguing trends — just like one author recently did.
In this PickFu poll, author Michael Sean Comerford asked a general audience of 50 people, “Which book would you buy?”