Which One Won?


Which One Won? The best Amazon images

When it comes to selling on Amazon, merchants only have a handful of ways to make themselves stand out from competitors. Your product title can make your listing more clickable, and the content in your product description is likely to impact conversions. But often, the first thing that will capture the attention of your target audience is your Amazon images.

The good news? You don’t have to guess which image will attract the most customers. With PickFu, sellers can test the impact of their photos with a perfectly targeted audience. That’s exactly what this seller did in their recent PickFu poll.

Can you guess which one won?

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Which One Won? Book titles and subtitles

Every weight-loss book out in the world today sells a slightly different method to get the same result: shedding unwanted weight. If you’ve written a weight-loss manual, you’d better hope its book titles and subtitles are distinct enough to stand out.

When author Grace Smith wrote a book about the unusual weight-loss tactic of hypnosis, she used PickFu to decide what title to run with. She created a poll targeted at people between the ages of 25 and 54. Then, she asked this audience to tell her which title caught their interest.

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Which One Won? Compelling app features

There seems to be an app out there for everything, from checking your finances to playing games with friends. As the app marketplace grows increasingly competitive, it’s smart to figure out which app features will motivate your target audience to hit the download button.

In today’s PickFu poll, an app developer asks 50 people which feature would push them to download an app:

  • Option A: An app to search for bars/pubs based on musical atmosphere
  • Option B: An app to let you choose which songs will be played in a bar/pub
  • Option C: An app that helps you to discover which songs are being played in a bar/pub and save them to your Spotify playlists or buy them on iTunes.

Can you guess which one won?

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Which One Won? Product titles and close poll results

Product images may be the most important part of your e-commerce listing, but that doesn’t mean you should ignore the written parts of the listing. Potential customers read through product titles and descriptions, looking for features and selling points to convince them which product to choose. 

In this PickFu poll, an e-commerce shop owner tested two product titles with an audience of 50 Amazon Prime members who were also hikers. Both titles share some similar features and keywords, but Option A highlighted relief from neck and back pain while Option B highlighted that it would retain its shape for 5 years.  

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Which One Won? Graphic design secrets in middle-grade​ books

When it comes to selling books, the littlest details can make the biggest difference. One author of a middle-grade book (read: for kids ages 8-12) recently ran a PickFu poll that asked the simple yet critical question, “Which book would you buy?”

At first glance, the covers look exactly the same, but one cover won by a significant number of votes. Obviously, there’s a big difference between the two. Let’s see if we can find the graphic design secrets behind the winner.

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Which One Won? Amazon product images

While different elements like reviews, product titles, and descriptions come together to make an effective product listing, one thing generally captures our attention quicker than anything else: The Amazon product images.

Your product image provides your audience with useful information about the quality of the product that they’re getting, and what they can expect from your company. It’s no wonder that hundreds of sellers use PickFu to ensure they’re using the right images on Amazon.

In this PickFu poll, the seller wants to find out which image would drive the most clicks on the Amazon search results for a new product. Can you guess which one won?

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Which One Won? Choosing a book cover

Book cover designers have one of the trickiest jobs in the industry. They have to create covers that attract the largest possible number of potential customers. This is especially important when the book has no thrilling title to help make it pop. So what’s important when choosing a book cover?

One creator of a woodland creature-themed baby guest book recently took five cover designs to PickFu and created a poll to find out which one stood out above the rest. The creator asked 50 women to rank their favorite options:

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Which One Won? App design for the fitness-minded

As we head towards summer weather, many are thinking about losing weight and increasing their fitness levels. Many rely on fitness apps to help them. App design plays a big part in whether we download an app or keep browsing the App Store.

The creator of this PickFu poll evaluated two different app designs for a fitness app, asking the audience which they would prefer to download.

Option A features teal for its pop of color, while Option B uses pink for its different headings. There are also some differences in how the content is laid out across the app. Can you guess which one won?

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Which One Won? Tips on writing book descriptions

A book description often decides whether someone buys a book or puts it back on the shelf. This means that it’s crucial for authors to test their book descriptions, which is easy to do using PickFu.

Recently, one author split-tested two book descriptions by asking respondents, “Which book description sounds more appealing?”

Option A switches uneasily between tenses and sounds somewhat distant, but it’s short and easy for the eye to digest.

Tips on writing book descriptions

Option B begins with a more urgent first line, but it’s longer.

Tips on writing book descriptions - Option B

Can you guess which one won?

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Which One Won? Choosing the best product image

Choosing the best product image is crucial for online sellers. Product images impact click-through and conversion rates, so it’s hard to overstate the importance of high-quality images. Attractive images lend credibility to your product and instill trust in your brand. 

The seller of this workout towel bundle understands the need for a strong main image and created this PickFu poll to test two images. Both images feature the same products but have slightly different spacing and proportions. By split testing the two images, the seller quickly learns which image is more appealing to a general audience. 

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