Bringing a new product to market is a huge risk.  Every year, millions of entrepreneurs spend time, money, and energy creating products that flop. A 2021 Harvard Business Review study …

Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer –  it should guide all your efforts, from product …

In a world driven by ideas and innovations, it’s not uncommon to hear the words, “I have an idea for an app.” Whether it’s a game-changing productivity app, an interactive …

Have you ever played darts? How about blindfolded without knowing where the board is? That’s basically what launching a new startup without adequate market research is like — you’re just …

A great logo can tell a story about your brand and entice a customer to buy your product instantly. That’s why business owners or marketers like you need to design …

Do you break into a sweat just thinking about picking a brand name? Whether you’re starting a new business or trying not to do a bad rebrand of your entire …

First impressions matter. When it comes to your mobile app, your logo is the first thing would-be customers will notice when browsing through the app store. There are 2.29 million …

The higher up your Etsy shop appears in search engine results, the more traffic you get, which can ultimately lead to more sales and more positive reviews from customers. That’s …

Headline testing is one of the best ways to optimize your content. It doesn’t matter if you’re writing headlines or titles for your Amazon listings, content marketing campaigns, your latest …

We’ve all been using AI for a while (hello Siri, Alexa, and Google Assistant!) but it seems like generative AI is all anyone can talk about these days.  It’s easy …