What are the biggest and most common mistakes that new self-publishers should avoid? We reached out to three successful authorpreneurs to get advice.
Writing might be the “easy” part
“The biggest mistake self-published authors make is not approaching book publishing as a business, says “Inspiration to Creation” coach Nina Amir. “Many writers don’t realize that when they decide to self-publish, they become publishers. They open a publishing house. They enter into this endeavor eagerly because they are told it will be easy to self-publish, and they are surprised that they can’t just write, and that there is more to it than expected. They must carve out time to manage a team of designers and editors, pay taxes, promote, manage their publishing business’s finances, manage book sales, and more.” … Continue reading
If this is the year you plan to publish a book, resolve to take solid steps to get you there. Here are five suggestions to set yourself up for success. Ready? Go!
1. Measure yourself
Set up a concrete goal in order to hold yourself accountable to writing. Perhaps it’s a word count, perhaps it’s a defined block of time. But whatever you choose, quantify it. That way, a month from now you’ll be able to say, “wow, I wrote x thousands of words” in January, or “hey, I spent y number of hours doing nothing but writing”! … Continue reading
A book’s title is its calling card. It’s how a potential reader finds your book. It’s how a satisfied reader talks about it to a friend.
So when it’s time to dream up a book title, what must you consider? We turned to five experts on the topic, who shared these tips:
Word of Mouth
Word of mouth is still the number one reason readers buy books. If you want to maximize your sales and earnings as an author, you need to understand the word of mouth sales process. It all starts with your book title.
Every word of mouth sales process has three simple steps: … Continue reading
Exactly who likes your product or design should never be a mystery to you. Knowing your audience means understanding their needs and desires, and knowing how best to address them.
On PickFu, you always know who answers your polls – each result includes a demographic breakdown of gender, age, income, ethnicity, and education level. But you can also target certain demographic groups so that only certain subsets of the population respond to your poll. … Continue reading
It started with an idea. Then it turned into a manuscript. Maybe you used one of the eight tools we highlighted to write and edit that manuscript. Now it’s time to publish. How can you transform and format your text into an attractive, sellable e-book? Whether you’re a design pro or a design no, these five tools will help you create a stunning, professional layout for ePub and Kindle formats. … Continue reading
At its most basic, writing only requires a pen and paper. But these eight tools will help you take your writing further – from composition to grammar checking, from workshop groups to professional editing.
Google Docs just might replace Microsoft Word, especially if you’re collaborating with co-authors or an editor. Everyone can access and edit a document in real-time, and there are chat features and comments to hammer out any sticking points. The real-time nature of Google Docs spares you the confusing process of emailing different versions back and forth, keeping everything centralized. Your work is stored in the cloud, meaning you can work on your book from any device when you’re on the go. Best of all, it’s free. … Continue reading
Self-publishing is a learn-as-you-go process. Authors must constantly adapt and try new tactics in order to get their books in front of the right audience. We asked experienced authors if there was a single thing they did that helped boost sales. Here’s their helpful advice. … Continue reading
Some might say that writing is its own reward. But once you’ve put your book up for sale, sales can be an even better reward.
Many users turn to PickFu to test book titles and cover designs. But PickFu can help you hone a book’s description, too. Below are tips from self-published authors on what makes a book description sing — and how to get the cash register to ring. … Continue reading
Pamela Wilson and Jeff Goins host the Zero to Book podcast where Jeff, an established author, walks Pamela, a newer author, through the process of launching a book.
In this episode, the hosts discuss the importance of a book’s title. Jeff calls it a book’s most important marketing asset – more important than the content itself, at least in terms of marketing. A book’s title, after all, is the most succinct way to communicate what it’s about.
The title should be judged on its appeal to new readers. Your existing fan base might already be inclined to purchase your book, no matter what it’s called. But the title is the thing that could potentially entice or dissuade new customers to join the fold. … Continue reading
Mike Fishbein has self-published twelve books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote in a blog post. “I was wrong.”
Mike’s most recent book, Your First Bestseller: How to Self-Publish a Successful Book on Amazon, became the top-seller in Direct Marketing.
So what changed? … Continue reading