Pamela Wilson and Jeff Goins host the Zero to Book podcast where Jeff, an established author, walks Pamela, a newer author, through the process of launching a book.
In this episode, the hosts discuss the importance of a book’s title. Jeff calls it a book’s most important marketing asset – more important than the content itself, at least in terms of marketing. A book’s title, after all, is the most succinct way to communicate what it’s about.
The title should be judged on its appeal to new readers. Your existing fan base might already be inclined to purchase your book, no matter what it’s called. But the title is the thing that could potentially entice or dissuade new customers to join the fold. … Continue reading
Mike Fishbein has self-published twelve books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote in a blog post. “I was wrong.”
Mike’s most recent book, Your First Bestseller: How to Self-Publish a Successful Book on Amazon, became the top-seller in Direct Marketing.
So what changed? … Continue reading
An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app will need them all. But sometimes we tend to underplay or altogether overlook the importance of copy testing – and to our peril. Whether it’s description copy of an e-commerce product, the subhead of a new book, or the elevator pitch of a growing startup, words matter.
Recently, PickFu increased the number of characters you can include in your test text block to 1,000. That’s the equivalent of roughly 200-250 words. Here are some great ways to use this feature for copy testing to improve your business: … Continue reading
“What the hell’s wrong with my cover?”
Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.
But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.” … Continue reading
As an author and copywriter, Patricia Lee Como needed a way to test the effectiveness of the text and images she uses in her work. PickFu did just that, giving her the confidence to move forward with her decisions. … Continue reading
Piyanka Jain, author of Behind Every Good Decision and CEO of Aryng, a management consulting company focused on analytics consulting and training, wanted to optimize her book titles and book covers. Using PickFu, she increased the efficacy of her book titles by four times! … Continue reading
While writing about his travels to every country in the world, Albert Podell used PickFu to select a book title and cover, finding the variations that performed up to three times better than other options. … Continue reading