A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents? Sellers understand that perfecting an Amazon …

Lately, self-help books with swear words have become their own genre. Some people love a good expletive. Others find them vulgar and unfit for genteel society. But let’s admit it: …

Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing. If you want to build a successful Amazon brand, it’s important to …

Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your …

Getting reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may …

Business consultant Sean Rosensteel was in the midst of writing his first book when the media first began to buzz about the COVID-19 crisis. With the threat of an economic …

Even if you’re not much of a dog person, you pretty much can’t resist smiling when you see a puppy. Just try to glare at one. I dare you. (It’s …

There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you …

What are e-commerce tools? Software that helps you run your business online. E-commerce has grown so much as shoppers want the convenience of having products delivered to them. If you’re …

You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales …