audience targeting

From Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …

When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …

Book titles have to draw readers into a story and get them excited about reading it. They also have to set the right expectations. Finding this balance can be tricky. …

A main image showing two titles for a nonreligious book.

The Christian book publishing market is strong, but as many parts of the world become more secular, there’s growing interest in books about leaving a faith. In this PickFu poll, …