branding

Colorful Candy Conversation Hearts

Most authors know the importance of tone and voice. Both affect how the reader perceives not only the information you’re providing but also you as a writer. Tone and voice …

Banner Showing Advertising with Bike Icon

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

Which One Won: Peppermint oil bug spray

Spritz pest repellent wanted to add a sprig of peppermint to its product photo. Would it make the product, a peppermint oil bug spray, more appealing to customers? Or was …

Daniela video: When a PickFu poll ends in a tie

The scenario: Your PickFu poll ends in a tie. The problem: There’s no clear winner. How do you move forward with your creative decision? You want to take your branding …

An image that says "Which One Won" that shows two Options of a logo.

How literal should the business logo be for a home decor brand named The Red Door House? That’s the underlying question in this PickFu poll. The user asked 50 female …

A header image with two logos reading "Foot SolJer."

What type of logo will get people excited about a high-end line of footwear insoles? One that’s not so pedestrian, according to this PickFu poll. The user asked 50 respondents …