Does this photo of gardening supplies need to show or tell?

Not every product is self-explanatory, which can be a problem. If customers aren’t sure what they’re looking at, they might accidentally pass up the exact product they need.

Take gardening supplies like plant supports and fasteners. Experienced gardeners recognize them right away, but beginner gardeners who don’t are the ones who need them most!

In this PickFu Ranked poll, a German retailer wasn’t sure how best to showcase a gardening kit containing plant supports, fastening staples, and plant-friendly tape in a product photo. So, it tested seven different image options.

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