A product’s packaging influences how a customer feels about what’s inside, which in turn affects whether she decides to buy it. Therefore, product developers must be conscious of the perceptions their packaging evokes.
Take, for example, this PickFu poll of two different designs for a bamboo cutlery drawer.
Option A features an off-white and green color palette, while Option B is predominantly black with gold foil accents. Can you guess which one won?
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The design of a book cover has a huge influence on whether a reader chooses to purchase that book. Therefore, it’s important for authors and publishers to be conscious of a reader’s perception of your cover design.
Take, for example, this PickFu poll of two different book cover designs.
Option A features one person dragging a body through a grove of palm trees, silhouetted against a blue, twilight sky. Option B features a simple silhouette of a cat against a red background. Can you guess which one won?
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Organic skincare company Akhal ran a test of two potential logos. The logo needed to reflect that Akhal’s range of products come from plants sourced 100% from small farmers. To reflect its high-end market, the audience for the test comprised women with household income between $60K and $100K. While both logos had a similar visual design (the company name and tagline in a circle), the iconography differed. Option A featured an interwoven leaf and flower pattern, while Option B was an abstract heart-shaped leaf. See if you can guess which logo made a more positive impact, then check out the poll here. … Continue reading
When it comes to marketing, language is everything. You have to use words that capture the imaginations of your target demographic. To do this, you must understand the associations that a word can carry.
Connotations are the cultural and emotional baggage that words can carry within a specific culture. For example, the words clever and devious are synonymous, but devious has a negative connotation, as it is associated with underhanded motivations. Many people haven’t thought about connotations since their high school English classes, but it’s a crucial idea for anyone using language to sell a product.
This featured poll is like a case study in how connotations affect customers’ perception of a product. Fifty female respondents were asked which of two names they would prefer for a YouTube channel and website featuring reviews of different bags. Option A was the name “Bag Vids” and Option B was “Bag Reports.” Can you guess which one won?
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A PickFu pollster tested two potential wall-mounted bottle opener designs, drawing on an audience of 50 Amazon Prime members. The products differed both in price and in design. The first design (Option A), priced at $12.99, was a metal trapezoidal receptacle with an attached black bottle opener. No artwork adorned it save for the embossed brand name. The second design (Option B), priced at $24.99, was a wooden wall mount shaped like a bottle, with an attached silver metal receptacle and a retro-style joke about beer. Can you guess which bottle opener the respondents chose? Check out the poll results here. … Continue reading
A PickFu pollster tested two potential names for a website and YouTube channel that reviews handbags, messenger bags, and backpacks. The poll asked 50 women to choose between Bag Vids (Option A) and Bag Reports (Option B) Which channel name would you pick? Which one do you think our test group chose? Check out the poll results. … Continue reading
Noted futurist Alvin Toffler said, “You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.” In other words, small things end up having a huge impact.
A recent PickFu poll demonstrates this principle well. Respondents were asked to choose between two photos of home humidifiers.
At first glance, the two humidifiers look identical. Both have sleek lines, a glossy, reflective black color, similar shapes, and a simple control panel. Yet respondents overwhelmingly chose one design over the other.
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It’s a contentious issue, pitting national security against privacy rights. Last week, a federal judge ordered Apple Inc. to help investigators gain access to encrypted data on the iPhone 5c used by Syed Rizwan Farook, who with his wife, Tashfeen Malik, killed 14 people in San Bernardino, California, on Dec. 2.
We polled 200 people to see whether they felt Apple should comply with the order. Here’s what they said…
May old acquaintance be forgot. It’s that time of year when we resolve to better ourselves. Whether it’s to lose weight, quit smoking, or floss more, New Year’s resolutions tend to come and go as January turns to February and beyond. Or maybe not…
We asked 100 people whether they have had success with resolutions. See what they said!
If you’re like me, you saw Star Wars: The Force Awakens this weekend. As I watched actor Adam Driver inhabit the character of Kylo Ren, I couldn’t help but giggle at the satirical headline from The Onion‘s offshoot StarWipe that read, “Our Spoiler-Free Star Wars Review That’s Just About Whether Adam Driver Is Attractive.” It’s not the first media outlet (albeit a humorous one) to delve into the controversy. Since his role on the HBO series Girls, entertainment fans can’t seem to decide whether Adam Driver is hot or not.
What else to do but turn to PickFu? We asked 100 females whether they thought Adam Driver is sexy. Here’s what they said!