Featured Poll


Which One Won? A business name you can trust when buying a car

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to find a place you can trust, one with a professional-sounding business name, right?

In this PickFu poll, an entrepreneur asked 50 people which name they preferred for a used car classifieds website: Car Findings (Option A) or Carz Hut (Option B).

Can you guess which one won?

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Which One Won? Choosing a children’s book title about losing a pet

Reading a book about losing a pet might help you grieve the loss of your own, especially if you’re a kid. For one author, deciding on a children’s book title for a story about losing a dog was a challenge of its own.

So, the author put three options up in this PickFu poll and asked 50 dog owners which title made them more likely to buy the book:

  • A: When Winnie Went Away
  • B: Where Winnie Went
  • C: After Winnie Went Away

The titles are similar. But, as the results of the poll show, one word can have a big impact on potential readers.

Can you guess which one won?

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Which One Won: Out-of-the-box main image for a product listing

When choosing the main image for your product listing, consider every option — especially those outside the box.

In this PickFu ranked poll, the seller needed to decide between four images for an eco-friendly oral care kit. Three of the photos feature an aerial view of the kit with the contents in various arrangements. The fourth, Option D, simply shows the open box.

Narrowing the audience to 50 Amazon Prime members, the seller asked the question, “Which Amazon listing main image would you most likely click on?”

Can you guess which one won?

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Which One Won? Small details on a book cover make a big difference

When you’ve narrowed a book cover down to two nearly identical designs, how do you choose the final version? In the case of this author’s PickFu poll, small details made all the difference.

For a book titled Painful: One doctor’s fight against the Opioid Epidemic and Big Pharma, the author asked an audience of mystery and crime readers the question, “Which book cover is more appealing?”

Both covers feature an image of a pill bottle. In Option A, the bottle is on its side and the pills are spilling out. In Option B, the bottle is upright, with the pills gathered neatly around.

Can you guess which one won?

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Which One Won? Working out the best fitness book cover

In the oversaturated market of fitness books, one of the best ways to choose a book cover that will stand out is to split test your choices with a highly specific audience.

That’s what one author recently did on PickFu with three potential book designs. The author asked a target audience of people who take nutritional health supplements daily and who read self-help books, “Which book would you pick up in a store?”

The books have the same title and subtitle: 50 Fitness Tips You Wish You Knew: The Ultimate Collection of Tips, Tricks, and Hacks to Transform Your Mind, Body, and Life.

But the covers are wildly different.

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Which One Won? OK, boomer, here’s some book advice

OK, boomer. You’ve written a memoir with valuable advice for younger generations. How do you know your book title will make them want to read it?

That’s the question this author took to PickFu in a split test of two potential titles. The author asked a target audience of women between the ages of 18 and 34, “Which book title would you rather read and why?”

The titles were: Advice from the Bottom of a Boomer’s Heart and Back Away from the Cookies: And Other Advice to My Younger Self.

Can you guess which one won?

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PickFu’s Year in Polls

We baked. We Zoomed. We got puppies! With 2020 nearly behind us, what better time to look back on the year that was and consider what’s in store for 2021.

PickFu customers ran over 15,000 polls this year to evaluate creative ideas in e-commerce, app development, publishing, and beyond. Because we love data and insights, the PickFu team ran dozens more of our own.

Pandemic-related polls were inevitable, like this one about weirdest purchases. (A 50-pound bag of steel-cut oats isn’t that weird. A jumbo hamster wheel for a cat…maybe?)

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PickFu Holiday Poll: What are your holiday traditions?

Family. Decorations. Gifts. And plenty of food — especially meat.

These themes emerged in our PickFu holiday poll that asked 50 people the question, “What are your holiday traditions?” While a few respondents mentioned their change in holiday plans in light of the pandemic, most focused on how they celebrate in “normal” times.

Read on for some of their responses and add your own below. Happy holidays from all of us at PickFu!

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Which One Won: Pizza making tools for home cooks

It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One seller decided to find out in this PickFu poll.

The seller surveyed an audience of Amazon Prime members and home cooks, asking them to rank five pizza making tools in order of which they would be most likely to buy and why.

Can you guess which one — or ones — won?

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Which One Won: Positioning a product to please the eye

Sometimes, the slightest change makes the biggest difference in your product photos. That’s what one seller discovered in this PickFu poll. The seller wanted to know whether positioning a product in different ways — in this case, a set of pet lint rollers with refills — would have an effect on customer appeal.

Both images show a row of lint rollers with one refill sitting on top. The one difference? The refill is just to the right in Option A, while in Option B, it’s smack in the center.

Can you guess which one won?

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