Guides and how-tos

Dig in and uncover expert tips and the aha insights you didn’t realize you needed.


5 best practices for using PickFu

Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, the better you get at it. Luckily, you don’t have to run lots of polls to get there. You can benefit from the wealth of knowledge our team has already amassed after years of polling and learning.

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How to Improve Your E-commerce Photos

If a picture is worth a thousand words, it’s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings are the photos you’ve included.

Before a customer purchases your product, they want to know what it looks like. Beyond that, they want to get a sense of the product’s size, what it will feel like, and how it will fit into their life. Since your customers are shopping online, they obviously can’t experience the product in real life first. Your product photography must answer all those questions for your customers, convincing them that this is the right item for them.

Here are ten tips for improving your e-commerce photos and creating more sales.

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Amazon Product Photography: How to Get Started

Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography is essential.

Amazon product pictures need to convey the basics — size, shape, texture, what’s included — but they also need to create positive feelings in your audience. When shoppers look through your photos, are they attracted to the product? Do they trust the quality of your brand? Do they feel the drive to buy?

This guide will tell you everything you need to know about how to take product pictures for Amazon.

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Double-barreled questions and how to avoid them

What are double-barreled questions?

A double-barreled question, also known as a compound question, a double-ended question, or a double-direct question, is a question that touches upon two different issues. However, it only allows for a single answer.

Essentially, a double-barreled question makes the mistake of combining what should be two questions into one.

Double-barreled questions are one of the most common but easily avoidable mistakes we see at PickFu. In this article, you’ll learn to recognize and avoid double-barreled questions.

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How to Split Test Facebook Ads on a Budget

Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing on your website, on platforms like Google Ads, and split testing on Amazon. In this article, let’s discuss how to test Facebook Ads, both using Facebook Ad Manager and an alternative (and perhaps cheaper!) method using PickFu.

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3 Top Tips to Test Product Photos

If you run an e-commerce site, you know that photography is crucial to making sales. Lisa Chu, owner of children’s clothing company Black N Bianco said, “one of the most important aspects to running an e-commerce business is having product photos that convey value and trust in your business. High-quality beautiful product photos can heavily influence your conversion rate.” Test product photos for a simple, fast, and actionable way to help your conversion rate along.

Steve Chou, owner of Bumblebee Linens, knows this lesson first-hand. He tested two product photos using PickFu and saw that his female respondents preferred a new featured photo over the old one by a 3 to 1 margin. When he updated his listing with the new photo, sales of the item jumped 209%. … Continue reading

6 top tips to test your business name with PickFu

There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, company rank, even juvenile delinquency. For instance, one study claimed that if you are a woman with a gender-neutral name like Cameron, you may be more likely to succeed in a legal career. There’s even a fancy term for it: nominative determinism.

In business, shorter company names are usually more memorable and distinctive than long ones. And, as one blogger observed, IPOs may be more likely with a name under 13 characters. A name that begins towards the start of the alphabet might place you towards the top in local or online lists.

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