Publishing

Boost your book marketing efforts by using PickFu to test book titles and covers with potential readers targeted by literary preference, reading frequency, and more.

Which One Won: book cover for guide to Doberman pinschers

Can a book about Doberman pinschers, a dog breed with a reputation for being aggressive, give readers the warm fuzzies? It can with the right cover, according to this PickFu …

How to launch a successful crowdfunding campaign

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The …

While STEM-based everything dominated the 2010s, the creative side hustle is fast becoming the theme of this decade. Consider the title of the book featured in this PickFu poll: Creative …

You’d think that if you slapped two canoodling people on a romance book cover, your readers would snatch it up, end of story. Turns out making subtle changes to an …

Which One Won: choosing a book cover for a nutrition guide for entrepreneurs

Entrepreneurs spend unholy amounts of time growing their business. Minding their health can easily move to the bottom of their list of priorities. How does an author of a nutrition …

Humor is one of the hardest book genres to write. What an author finds funny, the reader may not. That goes for what’s on a humor book cover. No matter …

If you’re writing a book aimed at people who have a certain religious affiliation and you want to get the title and subtitle just right, split test your options with …

Which Won One: children's book title

Reading a book about losing a pet might help you grieve the loss of your own, especially if you’re a kid. For one author, deciding on a children’s book title …

PickFu and Rich Goldstein

On this episode of the “Innovations and Breakthroughs” podcast, PickFu co-founder Justin Chen talks with host and patent attorney Rich Goldstein of Goldstein Patent Law about how businesses and entrepreneurs …

Which One Won: Book cover small details

When you’ve narrowed a book cover down to two nearly identical designs, how do you choose the final version? In the case of this author’s PickFu poll, small details made …