We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too. But isn’t that how it …

Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to …

Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?

Congratulations, you’ve created a coloring book. But what’s the best cover art to showcase the coloring book inside? While it’s tempting to think that you can slap bright colors and …

A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents? Sellers understand that perfecting an Amazon …

Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing. If you want to build a successful Amazon brand, it’s important to …

Getting reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may …

What are e-commerce tools? Software that helps you run your business online. E-commerce has grown so much as shoppers want the convenience of having products delivered to them. If you’re …

You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales …

The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon …