E-commerce

How to get started with Amazon product photography

Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography …

how to use PickFu for Amazon split testing

Split testing is a common method to optimize your Amazon product listings and increase sales. Since there are so many aspects you can test in each listing, split testing can …

Figure out which Amazon AB testing tool is right for you

An Amazon A/B testing tool helps e-sellers figure out exactly what element in their product listing drives customers to act. In a traditional Amazon split test, sellers run variants of …

On the Business of E-commerce podcast, Charles Palleschi interviews guests to talk about tips, tricks, and strategies to help retailers launch and grow their e-commerce business. Since PickFu plays an …

Editor’s Note: Thanks to Zané White of Sellozo for contributing this guest post on how to advertise on Amazon. PPC, or pay-per-click advertising, means exactly what it sounds like: you …

How to encourage customers to leave product reviews with email marketing

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post. Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making …

“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting …

currency conversion for Amazon sellers

Editor’s Note: Thanks to PingPong for the following guest post. If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange …

amazon seller reputation

Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post. From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is …

Editor’s Note: Thanks to Urtasker for the following guest post. E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers …