Mobile apps

Optimize your app icons, screenshots, and in-app UX and creatives, by polling targeted audiences like mobile gamers and iPhone users.

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The world runs on mobile apps — 8.9 million of them, to be exact. With that much competition, mobile app optimization is more important than ever. If you want mobile …

PickFu and Rich Goldstein

On this episode of the “Innovations and Breakthroughs” podcast, PickFu co-founder Justin Chen talks with host and patent attorney Rich Goldstein of Goldstein Patent Law about how businesses and entrepreneurs …

Brand perception: Customer shopping

Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is …

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Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t …

A header image that reads, 'How to Pitch an App Idea."

Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When …

Team of Creative Web/Graphic Designer planning

One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream …

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Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?

App Store SEO

Search Engine Optimization, or SEO, drives more traffic to your web pages through organic web searches. By optimizing your web content, people can more easily find the answers they’re looking …

app features test

There seems to be an app out there for everything, from checking your finances to playing games with friends. As the app marketplace grows increasingly competitive, it’s smart to figure …

As we head towards summer weather, many are thinking about losing weight and increasing their fitness levels. Many rely on fitness apps to help them. App design plays a big …