Industries

Daniela video: How to make sure your product website is ready for launch

The project: the launch of Lost Walls Project jigsaw puzzles. It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us …

How to write a book title

Here’s a secret many writers don’t know before they get published: your book title might change after you sign a contract with a publisher. Depending on the publisher, you may …

Video: how to choose your main image for Amazon

The project: the launch of Lost Walls Project jigsaw puzzles. When choosing the main image for your Amazon listing, split test your options, then test them again. This video, the …

A cover image that says "Which One Won" and has two options, orange "A" and blue "B," with two different cover images inside.

Is there a secret to creating a book cover that attracts both well-worn travelers and those who love the occasional adventure? This Ranked poll asked 50 frequent and occasional travelers …

mobile app testing checklist

Getting users to download your app is not as simple as “If you build it, they will come.” Even if they do, that’s still only half the battle. Research shows …

Video: how to pick product packaging that sells with Daniela Bolzmann

The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …

How to sell clothes on Amazon

People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. …

Which One Won: shirtless man on romance book cover

Every romance novel has to have a gorgeous hunk on the cover, right? This PickFu poll comparing two book cover designs confirmed as much — but the user running the …

The Amazing Listing, powered by PickFu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its …

Clothing designer takes photographs of designs for e-commerce

Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a …