One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls and make your tests the best they can be.
1. Decide how much you want to reveal.
Your question is the heart of your PickFu poll, the basic information to which respondents react. When testing a logo, you should consider what, if anything, to tell them about your business or service. … Continue reading
Amazon is the world’s largest bookstore, and if you’re an author, you need to make the most of your presence there. I spoke with several indie authors to get their advice on how to maximize your Amazon Author Central page.
Personalize your Amazon Author Central URL
Amazon Author Central gives you the option to customize your URL. Author Karen Dimmick calls this a “pretty link” which she uses to “easily send people directly to it.” Her personalized link https://amazon.com/author/karendimmick looks nicer than the auto-assigned https://www.amazon.com/Karen-Dimmick/e/B01E0BXITY (though both land you in the same place). Include your Amazon Author Central link in your email signature or on your business cards. Author Amber Fallon adds, “The best way to put your Amazon Author Central page to work for you is to make sure people know about it. Tweet it once in a while. Be sure to include [the link] on your website and your social media profiles.” Tyrone Givens notes that the “author dashboard has a very convenient button for sharing the link to the page.” … Continue reading
How do you bring the right people to your online store? How do you get them to stay? What sets you apart from competitors? Your e-commerce marketing strategy should answer these tough questions.
Many e-commerce sites take advantage of pay-per-click advertising, social media channels, and search engine optimization to boost site traffic and sales. But on top of these tried-and-true strategies, what else can you do? I spoke to online store owners to get their advice on e-commerce marketing opportunities you don’t want to miss.
What are the biggest and most common mistakes that new self-publishers should avoid? We reached out to three successful authorpreneurs to get advice.
Writing might be the “easy” part
“The biggest mistake self-published authors make is not approaching book publishing as a business, says “Inspiration to Creation” coach Nina Amir. “Many writers don’t realize that when they decide to self-publish, they become publishers. They open a publishing house. They enter into this endeavor eagerly because they are told it will be easy to self-publish, and they are surprised that they can’t just write, and that there is more to it than expected. They must carve out time to manage a team of designers and editors, pay taxes, promote, manage their publishing business’s finances, manage book sales, and more.” … Continue reading
What are the best ways to promote your app in news outlets and in the App Stores? I spoke with app creators to get their advice.
Timing is everything
Philippe Levieux is the creator of infiltr, a photo filter app that has been named an Editors’ Choice, Best New App, and Hot this Week in the iTunes App Store, and featured in over 150 countries. Timing is the key to his advice. “Always release your app on a Thursday,” he says, because Features also change on Thursday. Or more precisely, “We always schedule infltr to be released on Wednesday at 11 pm UK time, so if the feature team wants to feature it, it is perfect timing.” He also recommends “to leverage the new technology (both software and hardware) that Apple releases!” For example, “we were the first app allowing you to filter Live Photos back in iOS 9; we were the first allowing you to capture filtered Live Photos in iOS 10; we were the first to fully use the camera in an iMessage App! We are available on iPhone, iPad, iMessage & Apple Watch.” Being first with new features that Apple releases is an almost surefire way to endear your app to Apple’s editors. For infiltr, Levieux says, “we make extensive use of 3D-touch through the app. We have a Today Widget and a Photo/Video & Live Photos Editing Extension… Apple loves these.” … Continue reading
When it comes to e-commerce, anything that moves the needle up is a welcome change. I spoke with leaders from successful e-commerce sites to discuss site features that increased sales.
A surefire way to lose a customer is to have a package delivered to the wrong address. Using an address verification software such as Addressy or SmartyStreets saves that hassle. With address verification, the customer only needs to input a partial address, and valid postal addresses will be automatically suggested, saving time and improving the user experience. Having accurate addresses also helps the online seller, as error messages can be avoided and user-inputted spelling errors are eliminated. According to Natalie Green, marketing manager at PCA Predict, “this technology is used by thousands of global retailers around the world including L’Oreal, Lands’ End and Monkey Sports. Here’s an example of it in action on Dormify’s website. As the user types, the tool autocompletes the
verified address – saving the customer from typing out the whole address.” … Continue reading
Editor’s Note: Thanks to Peter Alessandria, photographer at GreatProductShots.com for the following guest post about DIY product photography.
1. DIY Product Photography: The camera
DON’T use your cellphone. Please. It’s not because I am a camera snob. The main problem with your cellphone camera is the lens. The wide angle can distort the view of your product. Since you spend thousands of dollars acquiring, designing, developing, prototyping and/or manufacturing your product, you want it to look its best, and the lens on the cellphone will not do it justice. It just can’t come close to the sharpness, clarity, and perspective you’d achieve with a decent camera. Plus, if you don’t have enough light, cellphone pictures look grainy.
DO get a nice camera. If you’re serious about selling and want to present your product in its best light, make the investment. You don’t need to spend more than $300-$400. Buy (or borrow) a great entry-level, interchangeable lens camera, such as a DSLR. I bought my 10-year-old niece a refurbished Canon Rebel SL-1 (including lens) from the Canon USA website for less than $300, and I could probably do 80% of my professional work with this camera if I had to. Afraid of using the wrong settings on your fancy new camera? Shoot in automatic mode, and the photos will still be stunning.
Along with optimizing your app’s name, writing an app description that sells, and choosing a memorable app icon, mobile apps also need to think about what app store screenshots will best entice users to download. I asked successful app developers for their advice on screenshots, and these common themes emerged.
Your screenshots don’t have to be actual screenshots
“The greatest misconception about app store screenshots is that they actually need to be screenshots!,” says Jonathan Kerns, co-founder of Comparakeet. Hugh Kimora of Mobile Action agrees, noting, “the biggest mistake is taking screenshots of random screens or menu screens inside the app and not highlighting a specific benefit.” Instead, he suggests, “Use a text banner to specify the exact benefit of the app that you are trying to highlight in each screenshot.” In addition, Kerns advises, “Take a look at major gaming apps and the types of things that they do for inspiration. Incorporate a mix of imagery from within the app with short marketing messages and calls to action.” One such marketing message, says Adam Davis, CMO of Thingthing, is to “have one screen showcasing any awards or press coverage you’ve had by adding their badges and logos. This can be very powerful as it adds a great deal of credibility to your app.” … Continue reading