Ever wonder what shoppers are actually looking at when browsing Amazon listings? Do lifestyle images matter more than infographics? What about pure product photos? Watch as Daniela breaks down a …

Meet the interviewer Meghla Bhardwaj is the founder of The Asian Seller, a community of e-commerce and Amazon sellers who share information and resources on building online businesses in Asian …

When a potential reader is scanning the shelves at their local bookstore, a few things catch their eye and make them pick up your book. First are the title and …

eBay has been an e-commerce seller’s dream spot for years — and for good reason. You can sell almost anything on eBay: used items, collectibles, refurbished gadgets, and of course, …

Split testing with PickFu is useful for deciding between design aspects of your app or website, but it’s also effective for validating any new mobile app game ideas you have. …

If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, …

While PickFu is incredibly useful for ebook authors, it’s also a vital testing tool for authors who plan to publish their books in print. One author recently tested four print …

Choosing a name for your new mobile game is one of the most important decisions you’ll make. Like all business names, a good app name should be easy to say, …

On the internet, and especially in a competitive marketplace like Amazon, reviews matter. E-commerce sellers count on positive reviews to build their customer base. Reviews are Amazon gold, but they …

Most business owners are interested in books about marketing. But what if you wrote a book about account-based marketing (ABM) — a strategy in which the standard funnel gets flipped …