#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.

A "Which One Won' header with two different balloon-esque logos.

An app icon might be small, but it plays a big role in getting mobile app users to click. In this PickFu poll, an app developer tested three icon designs …

PickFu poll trending topic: how has anti-Asian violence changed your outlook or behavior?

A rise in anti-Asian harassment and violence since the start of the pandemic has left many Asian Americans on edge across the nation. Snippets of some of these attacks have …

Which One Won: book cover for guide to Doberman pinschers

Can a book about Doberman pinschers, a dog breed with a reputation for being aggressive, give readers the warm fuzzies? It can with the right cover, according to this PickFu …

Which One Won: pet supplement tagline

Our pets are living their best lives. Pet owners in the U.S. spend nearly $100 billion annually on their furry friends. That’s a lot of kibble and chew toys, not …

While STEM-based everything dominated the 2010s, the creative side hustle is fast becoming the theme of this decade. Consider the title of the book featured in this PickFu poll: Creative …

You’d think that if you slapped two canoodling people on a romance book cover, your readers would snatch it up, end of story. Turns out making subtle changes to an …