#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.


PickFu Holiday Poll: What are your holiday traditions?

Family. Decorations. Gifts. And plenty of food — especially meat.

These themes emerged in our PickFu holiday poll that asked 50 people the question, “What are your holiday traditions?” While a few respondents mentioned their change in holiday plans in light of the pandemic, most focused on how they celebrate in “normal” times.

Read on for some of their responses and add your own below. Happy holidays from all of us at PickFu!

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Which One Won: Pizza making tools for home cooks

It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One seller decided to find out in this PickFu poll.

The seller surveyed an audience of Amazon Prime members and home cooks, asking them to rank five pizza making tools in order of which they would be most likely to buy and why.

Can you guess which one — or ones — won?

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Which One Won: Positioning a product to please the eye

Sometimes, the slightest change makes the biggest difference in your product photos. That’s what one seller discovered in this PickFu poll. The seller wanted to know whether positioning a product in different ways — in this case, a set of pet lint rollers with refills — would have an effect on customer appeal.

Both images show a row of lint rollers with one refill sitting on top. The one difference? The refill is just to the right in Option A, while in Option B, it’s smack in the center.

Can you guess which one won?

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Which One Won? The thrill of a short book title

Sometimes the hardest thing about writing a book is coming up with the title. The wrong one can drive readers away, while the right one can bring them running.

So how do you decide?

One author recently took two titles for a medical/legal thriller to PickFu’s pool of fiction readers for help: UNETHICAL (Option A) and Josephine’s Father & The Institute (Option B).

Can you guess which one won?

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Which One Won: A more colorful label isn’t always better

One of the trickiest decisions e-commerce sellers must make is choosing the right product image. Lighting, angles, and how a product is styled in the photo can all have an impact on how customers feel about your product and whether they end up buying it or not.

In this PickFu poll, a seller asked 50 consumers of basic body care products which image of a bottle of hair texturizing spray they preferred. The images themselves were similar. The big difference: the bottle in Option A sported a more colorful label.

Can you guess which one won?

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Which One Won? A ‘mess’ of a self-help book cover

A self-help book cover should hint at the message tucked within its pages.

A book about relationships might show a couple on the cover, for example. But what about a motivational book about cleaning up life’s messes? How messy should the cover look?

One author took to PickFu to answer this question by testing two covers for a book titled, From Mess to Master: 9 Steps to Overcome Failure, Crush Fear and Defy Your Limits With Inspiring Stories of Successful People.

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Which One Won? Sometimes a one-word book title isn’t enough

Some of the most memorable book titles are one word long. Holes. Americanah. Atonement. Beloved. It. But how do you know if your idea for a one-word book title is enough? Test titles of varying lengths on an audience of PickFu respondents, as this author recently did.

The author presented these three titles along with the question, “Which book title is better?”:

  • Insignificance (Option A)
  • One of Us is Buried (Option B)
  • The Factory Above the Jail (Option C)

Can you guess which one won?

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Which One Won? For niche books, target the right audience

If you’ve written a book on a highly specific subject, how do you choose the best cover? Narrowly define your target audience in a PickFu poll.

That’s what one author did for his book about collecting and selling art titled, Own a Fraction, Earn a Fortune: The Complete Guide to Co-Investing in Art and Collectibles.

He selected a target audience of 100 respondents who likely have the means to buy and sell collectible art. These were people between the ages of 25-64 who have a bachelor’s or graduate degree and earn between $61,000-$101,000+.

He posted nearly identical versions of the covers and asked, “Which book cover is better?”

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Which One Won? Stranger things make for better fantasy book covers

Have you ever wondered if pop culture trends can help you create fantasy book covers that sell? This week’s featured poll might help you decide.

An author recently split-tested two fantasy book covers on PickFu, asking a group of fiction readers, “Based on the cover, which epic fantasy novel would you buy?”

In Option A, a skeleton engulfed in birds towers over a person. In Option B, a giant squid-octopus monster rises out of the sea, facing down what appear to be a man and a woman.

Can you guess which one won?

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Which One Won? Making murder mystery book titles fresh

There are thousands and thousands of murder mystery book titles in the world. If you’re a mystery writer, this can be disheartening. How can your book find a home in that crowd?

The good thing is that people who love reading mysteries will always want more. You just have to make sure your murder mystery book title stands out.

That’s why one author brought two titles to PickFu for a round of split-testing with the simple question, “Which book would you buy?”

Here are the two options:

  • A Map for Murder, Option A
  • Murder at Packsaddle Mountain, Option B

Can you guess which one won?

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