#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.

Which One Won: book cover for guide to Doberman pinschers

Can a book about Doberman pinschers, a dog breed with a reputation for being aggressive, give readers the warm fuzzies? It can with the right cover, according to this PickFu …

Which One Won: pet supplement tagline

Our pets are living their best lives. Pet owners in the U.S. spend nearly $100 billion annually on their furry friends. That’s a lot of kibble and chew toys, not …

While STEM-based everything dominated the 2010s, the creative side hustle is fast becoming the theme of this decade. Consider the title of the book featured in this PickFu poll: Creative …

You’d think that if you slapped two canoodling people on a romance book cover, your readers would snatch it up, end of story. Turns out making subtle changes to an …

While podcasts are designed to please the ear, they have important visual elements as well. Think about it. When you scroll through your phone, it’s probably the podcast cover art, …

Which One Won: choosing a book cover for a nutrition guide for entrepreneurs

Entrepreneurs spend unholy amounts of time growing their business. Minding their health can easily move to the bottom of their list of priorities. How does an author of a nutrition …

Humor is one of the hardest book genres to write. What an author finds funny, the reader may not. That goes for what’s on a humor book cover. No matter …

Which One Won: product photo

When you’re shopping online and you pull up a product listing, what do you usually look at first? E-commerce sellers know the answer: the product photo. It’s no wonder they …

If you’re writing a book aimed at people who have a certain religious affiliation and you want to get the title and subtitle just right, split test your options with …

Which One Won: eye-catching logo

A logo is one of the most important elements of a brand. When customers see it, they should immediately recognize it and think of your business. In this ranked PickFu …