Welcome to Expert’s Corner, our interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. While PickFu is your platform for …

Have you ever run a split test only to end up with inconclusive or statistically insignificant results? You might think of it as a failed poll, but that isn’t the …

Not everyone is as lucky as fiction writers, who can get away with being pantsers. That’s writer-speak for “drafting by the seat of your pants” instead of following an outline …

It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t …

Why you should know how to format a book for Kindle Once upon a time, writers relied on traditional publishing to get their books in front of an audience. And …

When a potential reader is scanning the shelves at their local bookstore, a few things catch their eye and make them pick up your book. First are the title and …

Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post. The publishing world earned its reputation for being opaque. If you want even basic data points, …

Amazon is the world’s largest bookstore. If you’re an author, you need to make the most of your presence there. I spoke with several indie authors to get their advice …

“What the hell’s wrong with my cover?” Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient. But Williams, …

While writing about his travels to every country in the world, Albert Podell used PickFu to select a book title and cover, finding the variations that performed up to three …