Featured Poll


Which One Won? In suspense book covers, color makes all the difference

If you’re an author, especially a self-published author in charge of your own suspense book covers, you know the stress of getting the cover just right. Even when you’ve narrowed down your choices, you’re left wondering which one readers will be drawn to. How can you know?

One author recently took two book covers to an audience of 50 e-book readers on PickFu to test this very question.

The covers are nearly identical, except for the color schemes. Option A features a fiery red color next to the woman’s face, while Option B puts the woman’s face and the clouds next to her in black and white.

Can you guess which one won?

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Which One Won? Mindfulness books

No pun intended, but mindfulness books should really make you think. Let’s see what happened when this author took two cover designs for a book about mindfulness to PickFu. Which one piqued the most curiosity?

The author kindly asked 50 people, “Please take a look at the cover art for my book, Mindfulness Evolved: Optimizing the Human Software. It’s about how to transform your brain and life with Mindfulness. Offering personal stories, tools & practices. Pick the cover most appeals to you, why?”

Options A and B feature a similar theme: a black cover with a minimalist neon illustration and neon font.

Option A’s font is purple-blue, whereas Option B’s is orange. The illustrations differ; one features a heart-shaped lightbulb over a cloud, while the other uses a heart and a cloud in the shape of a brain.

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Which One Won? Horror book covers

Chandrima Das, the author of deliciously frightening stories, recently asked a group of literary fiction readers on PickFu to vote between two horror book covers for her book The Talking Dead: Four Terrifying Tales. Based on True Events.

Option A features a headless man holding a balloon with a hat on it. This creepy image is made spookier by the weirdly fun title font. In Option B, the headless man is gone. In his stead, there’s a blood-red cover with a centered title in a classic font, with deeply creepy skeleton moths hovering around it.

Can you guess which one won?

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Which One Won? Choosing fonts for products

Choosing fonts for products might seem unimportant to some, but savvy sellers know that design choices make a difference in earning customer trust (and sales).

In this recent PickFu poll, a seller asked 50 people which font and design they would find the most suitable for a product designed for babies.

Option A combined a messy script with a serif font and a leaf design.
Option B used handwritten and sans-serif fonts with an illustrated flower.
Option C offered a bold script and sans-serif font with cloud drawings.

The products also differed slightly in wording and capitalization.

Can you guess which one won?

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Which One Won? How one tiny difference can change everything

Have you narrowed your two favorite choices for a book cover down so much that there’s only one tiny difference between them? If so, don’t think you can skip testing. As one author recently discovered, that small difference between covers can make a huge impact.

The author asked a group of 50 fiction readers who identify as Christian to help decide between two covers.

Options A and B are identical except for the tinge of red running through the sunset scene in Option A. Option B’s colors are slightly less vivid.

Can you guess which one won?

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Which One Won? The fine line of sci-fi book covers

Sci-fi book covers can become so iconic that people buy them as posters for their offices and homes. If you’re working on a sci-fi novel, your book cover design should aspire to that level.

Let’s see if this recent PickFu poll clears the bar. The author asked the question, “Based on the cover, which book would you rather buy?”

Option A shows a blue-black color scheme and an intriguing eye staring out at potential readers. In Option B, the color scheme is totally white and resembles an anatomy textbook. The covers also feature different titles (which we don’t generally recommend).

Can you guess which one won?

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Which One Won? To give a puppy a PhD…or not?

A good book title hints at what’s between the covers while also piquing reader interest. It can’t be too confusing, too long, too short, too cheesy or too pretentious.

A title is often one of the most difficult parts of your book to write. That’s why one author recently created a poll on PickFu to weigh two title ideas:

  • Option A: D.O.G., Ph.D.: A Year of Conversations With One Very Smart Dog
  • Option B: Conversations with Minnie: One Dog’s Perspective on Life

Can you guess which one won?

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Which One Won? Book covers for the third book in a series

Even authors who’ve been writing and selling books for years can benefit from split-testing their book covers.

Take Trevol Swift, for example. Author of two previous books in the Justicar Jhee series, Swift took the third book to PickFu to find out which cover stood out best. Swift wisely tested with an audience of 50 fiction readers, stating that the book is a science fiction murder mystery.

Option A features a mysterious purple cover with a cityscape, water, and a moon (or two?).

In Option B, the cityscape changes. Swift does away with the enclosed feeling of the first cover but retains many of the same elements, including the super-cool type treatment of the author’s name and book title.

Can you guess which one won?

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