As you’re starting a business, the building blocks of its branding include your logo, tagline, and mission statement. A mission statement is a quick summary of the goals and values of a company. It acts as a compass to guide the organization as a whole. So when figuring how to write a mission statement, don’t create your mission in a vacuum. Get outside feedback to make sure the statement resonates.
Pawopolis, a store aimed at pet lovers, used PickFu to test two different mission statements to see which people find more appealing. The store’s owners arrived at the name Pawopolis thanks to another PickFu poll they ran to test their store name ideas.
Mother’s Day became an official U.S. holiday in 1914, but that doesn’t mean the past 100+ years have taught us to do it right. We surveyed 100 moms to ask them the best and worst gifts they’ve either received, given, or heard about. We also surveyed 100 general audience respondents for their thoughts on the best and worst Mother’s Day gifts. They shared what worked (and didn’t) with the moms in their lives, too.
You might think you remember what it’s like to be a kid, but when it comes to creating a book cover that appeals to children, you probably shouldn’t depend on your memory. Kids change, tastes change, and you want to stay on edge of what’s eye-catching in the book world.
That’s why one author used a PickFu poll to test book covers for a children’s book. The poll asked its respondents—parents of 1, 2, or 3 children—to decide which one they liked best.
Option A shows a blue background, two girls looking around them, and playful title font.
Option B adds a yellow border and palm fronds, and adjusts the font to something more serious—but still kid-friendly.
Considering images get more attention than text, creating the perfect app icon can make or break your new app. Your icon needs to be visually appealing and instantly convey the app’s usefulness and appeal. While an app icon is literally a small image, it has a big impact!
In this PickFu poll, the developers of a dating app want to see which mobile app icon is more appealing. Similar to other big-name dating apps, Singles Around Me focuses on finding singles currently near you and is intended for both men and women.
When designing the main image for a product that consists of multiple pieces, it’s critical to think about how the component parts are arranged.
In a recent PickFu poll, one Amazon seller split tested two main product images for a Treasure Box toy set. The seller received responses from 50 members of the general population in 26 minutes.
In Option A, the toys form a clump in front of the box, playing off the visual we associate with a treasure chest: a pile of gold, silver, and jewels straight out of a tale of swashbuckling pirates on the high seas.
Option B shows the toys neatly organized in front of the box, with like items displayed together.
When looking for a new book to read, the first thing a potential reader will notice is the book title. That split second can make the difference between a reader looking further at the book or continuing to browse. So how to choose a book title that’s catchy and interesting? Test your title ideas on PickFu.
In this book title test, an author presented two different book titles and asked 50 respondents which they liked better.
Option A was The Unexpected Picasso, and Option B was Ndugu: The Portrait Painter Who Couldn’t Paint.
If you’re selling a product that shoppers may be unfamiliar with, the main product image is an opportunity to convey how it’s used. That’s why testing product photos is essential to help your listing stand out.
In a recent PickFu poll, an e-commerce seller asked a panel of 50 women to choose between two product images for a set of resistance bands.
Both choices showed an image of the bands with a storage bag, but Option B featured a photo of a ballerina using a band to stretch her leg, while Option A showed only the ballerina’s leg.
When readers pick up a book about the end of the world, do they want the cover to hint at the ending? Or is that too much information, taking away the thrill of discovery? The best way to know: testing book covers.
One author used PickFu to create a book cover test for a post-apocalyptic thriller.
Option A shows a woman and man running away from a burning world, with two people in hazmat suits carrying a stretcher in the background.
Option B does away with the man and woman and brings the two people in hazmat suits to the foreground.
Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.”
That puts a lot of pressure on a company to create the perfect logo.
Many companies use PickFu polls to help them test and see how effectively their logos and identity systems depict their mission to their audience. One company recently created a PickFu poll to test two different logos. It asked the test panel, “Which logo evokes a sense of luxury and appeal?”