Featured Poll


Which One Won? Which print book cover design makes customers reach for a book?

While PickFu is incredibly useful for ebook authors, it’s also a vital testing tool for authors who plan to publish their books in print. One author recently tested four print book cover design options for a book about Canadian facts and trivia. She specifically asked poll respondents which cover they’d pick up in a store.

Option A crowds its cover with chunky illustrations and playful font.
Option B has a cleaner look, with the subtitle set in a circle surrounded by Canadian landmarks.
Option C is similar to Option B but with a different color scheme and illustration.
Option D neatly lays out the Canadian landmarks illustration on the bottom half of the page.

Can you guess which one won?

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Which One Won? How to match your logo and company name

Men and women alike are always looking for ways to optimize their health, whether they want to lose weight, get stronger, or ensure they’re getting proper nutrition. When creating a brand around health, it’s especially important to match your logo and company name.

Original AllStar, a premium supplement brand, ran this PickFu poll to split test two potential logos for the business. 

The two logos use the same font for the product name and the same color palette of white, bright blue, and navy blue. The big difference between the two options is the graphic beside the product name. 

Can you guess which one won?

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Which One Won? Conveying boldness in a book cover

Are you a risk-taker, or do you usually stay away from, say, the edges of cliffs? Do you consider yourself a bold person, someone who radiates confidence? And finally, do you have to live dangerously in order to be bold?

One author set out to answer these questions when she created a PickFu poll to choose a cover for her book Live a Bold Life: Your 30 Day Mission to a Fearless Future.

Option A’s mustard-yellow cover doesn’t feature any danger-evoking images, but the word bold stands out from the rest of the title. In stark contrast, Option B features an illustration of a person standing at the edge of a cliff.

Can you guess which one won?

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Which One Won? How to pick the perfect app name

Choosing a name for your new mobile game is one of the most important decisions you’ll make. Like all business names, a good app name should be easy to say, memorable, and reflective of the game you are creating. You want to hint towards what your game is without being too obvious. Most importantly, the name of the game must be appealing enough to convince users to download it. So how to pick the perfect app name? Take a look at what this developer did.

The mobile game company in this PickFu poll wanted to know, based solely on the app name, which option respondents would more likely to download. The developer polled 50 users, all of whom self-identified as mobile gamers.

Option A was Idle Realm, while Option B was Idle Domain. Can you guess which mobile game name was more popular with the gamers in this poll? 

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Which One Won? Creative book cover design ideas

Most business owners are interested in books about marketing. But what if you wrote a book about account-based marketing (ABM) — a strategy in which the standard funnel gets flipped on its head — and wanted it to catch a reader’s attention? You’d need to demonstrate the upside-down nature of ABM through creative book cover design ideas.

One pair of authors tested two different cover designs for their book, ABM is B2B. Why Traditional Marketing is Broken and How to Fix It in a recent PickFu poll.

Option A’s bright yellow cover features a broken heart behind the subtitle. Option B features a soft blue cover with an egg cracked in the middle of it.

Can you guess which one won?

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Which One Won? Mobile app name ideas

With a massive number of mobile games available to download, first impressions are critical. Showing your mobile app name ideas to players before launching in the App Store is smart.

The game creator in this PickFu poll ran a split test of two possible app names. They targeted an audience of 50 respondents who play mobile games on either an iPhone or Android device

These respondents chose between Option A, Moe Moe Girls, and Option B, Zombie Girls. 

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Which One Won? Even subtle changes can improve logo design

The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should leave a lasting impression with customers. A subtle change can take immediately improve logo design, taking it from ‘meh’ to instantly recognizable. 

The creators of Lead My Dog have run a PickFu poll to split test two versions of their logo. At first glance, the logos seem nearly identical. However, there are a couple small differences between each logo – and those small differences had a big impact on the respondents!

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Which One Won: How should you design a book cover about design?

If you write an e-book, you might assume you can get away with spending less time on your book cover than someone who’s publishing a physical book.

But e-book covers matter just as much as physical book covers. When potential customers browse an online selection, the cover is the first thing they see. For some books, covers are especially important because they reflect what the book is selling.

Take this recent PickFu poll, run by the author of a DIY interior design e-book aimed at women. The pollster created a ranked poll on PickFu to find out which of their covers attracted the audience best.

Option A features a book cover with a tidy text box against a clean, modern-looking room. You can’t see a whole lot of the home because the focus is on the tables, but the title and subtitle look professional.

Option B removes the box and shifts the title upward, helping potential readers to see more of the room.


Option C introduces new font colors and shifts a banner of text over the fireplace.

Can you guess which one won?

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Which One Won? Choosing beer name ideas

There are a lot of challenges that an entrepreneur needs to tackle when launching a new company: deciding what you’re going to sell, planning a marketing strategy, researching the right e-commerce platform. But before you can do almost anything else with your company, you’ll need to choose the right brand name. In a cluttered industry like the alcohol accessory sector, beer name ideas can be the key to differentiating yourself from your competition.

In this PickFu poll, a business owner was keen to discover the most appealing name for their beer ice pack brand.

The poll offered three options: Koolaroo, Refreeze, and Sweet Chill. Can you guess which one won?

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Which One Won? Understanding what makes a good book title

When someone mentions cyber hackers, you usually think, ugh! Those people who can breach my computer’s privacy and steal my information and money? I stay away from them.

But what if you needed people to see the other side of cyber hackers, and you decided to write a book about it? What type of title would convince readers to look past their negative assumptions and get them to pick up your book?

One author created a PickFu poll to answer this question.

Option A’s title is The Cyber Crisis: Why the Hackers We Fear are the Hackers We Need.

Option B is Cyber Soldiers: How Hackers Can Save Us.

Can you guess which one won?

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