If you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …

It takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …

There’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …

As much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …

It’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …

Have you heard the quip about how no one can take anything written in Comic Sans seriously? While Comic Sans memes and manifestos are generally in good fun, they highlight …

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …

The project: the launch of Lost Walls Project jigsaw puzzles. When choosing the main image for your Amazon listing, split test your options, then test them again. This video, the …

The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store. Let’s not pretend that 2020 …