If you write an e-book, you might assume you can get away with spending less time on your book cover than someone who’s publishing a physical book.
But e-book covers matter just as much as physical book covers. When potential customers browse an online selection, the cover is the first thing they see. For some books, covers are especially important because they reflect what the book is selling.
Take this recent PickFu poll, run by the author of a DIY interior design e-book aimed at women. The pollster created a ranked poll on PickFu to find out which of their covers attracted the audience best.
Option A features a book cover with a tidy text box against a clean, modern-looking room. You can’t see a whole lot of the home because the focus is on the tables, but the title and subtitle look professional.
Option B removes the box and shifts the title upward, helping potential readers to see more of the room.
Option C introduces new font colors and shifts a banner of text over the fireplace.
When someone mentions cyber hackers, you usually think, ugh! Those people who can breach my computer’s privacy and steal my information and money? I stay away from them.
But what if you needed people to see the other side of cyber hackers, and you decided to write a book about it? What type of title would convince readers to look past their negative assumptions and get them to pick up your book?
The most appealing fiction book covers may come down to personal preference: color, typography, imagery. That’s why it’s smart to poll a group of dedicated fiction readers because you’ll likely get answers based on plot, setting, genre, character, and structure.
One author tested book covers on PickFu to a targeted audience of 50 fiction readers. Which of the two covers would make them want to buy the book more?
Option A shows a mysterious woman peeking through a fancy mirror frame. Red swirls (perhaps blood?) highlight the silvery frame. Option B is completely different, with a flame illuminating an illustration of a woman. A cloaked person hunkers below the flame.
Some Christians grow up believing in Santa Claus, but many don’t. For Christians, Christmas tends to focus on Jesus instead of Santa. But what if the two were not mutually exclusive? After writing a book about Santa Claus and Christianity, one author tested his book title on PickFu. The author chose a target audience of self-identified Christians. What better crowd to judge?
Option A: The Gospel of Santa Claus – Inspired by the True Story of St. Nicholas
Option B: The Gospel of Santa Claus – An Inspiring Novel about the True Meaning of Christmas
Option C: The Gospel of Santa Claus – The Story of St. Nicholas and a Father’s Love for His Children
There’s a saying among writers that writing is indeed an art: the art of getting your butt in the chair, staying there without checking Facebook, and writing.
Even before laptops and iPhones, this was true. Short story master Flannery O’Conner famously said, “I don’t know if the muse is going to show up on any given day, but by golly, I’m going to be at my desk every day from 8 to 12 every morning in case she does.”
What makes someone want to learn a new language? Is it the romantic nature of discovering another culture? A desire to communicate with a broader range of people? Maybe it’s a little bit of both. And when those language learners search for books to help them achieve success, they’ll want their desires reflected on the book’s cover. And the best method for testing covers for a book? PickFu, of course.
Author Frederic Bibard ran a PickFu poll to find out which of two covers would appeal the most to an audience of people who read 1-3 books a month.
Option A features a lot of text that tells readers what they’re getting. The illustrations on the cover depict iconic French symbols.
Option B eliminates all but the title and author text (and a ‘+ Audio’ insert to let people know they get a free audiobook, too). This less-crowded cover also features well-known French sites but presents them in a more whimsical way.
Even the most seasoned authors need advice on which book covers attract their readers the most. Danielle Girard, author of 13 books — including several bestsellers and award-winners — created a PickFu poll to test book cover designs for her newest e-book series.
She asked 50 readers of e-books this question: “Which cover (and why) do you prefer for ‘Dead Center,’ the first book in the Gritty, Pulse-Pounding, Female Police Suspense Series set in San Francisco?”
Option A emphasizes the title and author names with a large, crackly font set against a moody background. A red, blood-like substance drips down the image of a gray sky and tilted bridge.
Option B’s cover shrinks the font size but adds more text, along with the image of a woman caught in crosshairs and a twinkling nighttime cityscape.
Option A reads, “The Decision Making Blueprint: A Simple Guide to Better Choices in Life and Work.” This title is concise and directly tells the reader what they’re getting.
Option B reads, “The Decision Making Blueprint: A Simple Guide to Effective Thinking, Smart Choices, and Better Results.” This longer title lays out in detail what readers will learn once they read the book.
It’s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction books especially, titles play a crucial role in marketing: unlike with fictional novels, readers want to know exactly what they’re getting.
One medical author created a PickFu poll to test potential titles for a nonfiction book about handling Alzheimer’s. The book aims to appeal to caregivers.
Option A is Alzheimer’s Disease and other dementias: Coping and Caring. A BETTER Approach For The Caregiver. Option B is Alzheimer’s Disease and other dementias. A Better Approach to Coping and Caring.