Authors

Authors improve their book marketing efforts by using PickFu to test book titles and covers with potential readers targeted by literary preferencenumber of books read per month, and more.


Which One Won? Can chick lit book cover art be too sweet?

Chick lit is the new chick flick. Or maybe it’s better, because for those who crave the lighthearted humor of a romantic comedy, a book lasts longer. But should chick lit book cover art be as frothy as the subject itself? Bestselling author Kate O’Keeffe took her latest novel to PickFu to find out.

She asked a general audience of respondents the following question: “Which cover do you prefer for a fun, feel-good book about finding love?”

Option A shows a bright red cover with illustrations of two characters (sans their faces) and yellow font.

In Option B, the cover takes a totally different turn. With a pink-clad woman and a light-blue background, this cover is as light as a cupcake. It also lacks the blurb by a fellow bestselling author.

Can you guess which one won?

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Which One Won? Positivity in business book titles

Even the tiniest changes in business book titles title can affect whether a reader buys your book.

One author recently tested two versions of a book title with PickFu. The author polled 50 college-educated respondents and asked, “I’m writing a book on how to attract and hire great people. What title do you like the best?”

Option A reads, “Escape the Hiring Trap: How top companies beat Facebook, Amazon, and Google for talent.”

Option B says, “Win the Talent War: How top companies beat Facebook, Amazon, and Google for talent.”

Can you guess which one won?

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How to Structure a Self-Help Book

Back when I was a curious high schooler in my mom’s English class, I got to read a slew of self-help books. My mom always had her sophomores read them extensively, hoping to arm teenagers with wisdom as adolescence hit with full force.

The structure a self-help book had was important to me even then.

I used to check the table of contents for the juicy-sounding titles. Chicken Soup for the Teenage Soul, for example, offered chapters named “My First Kiss, and Then Some” and “Dead at 17.”

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Which One Won? Self-help book cover design

When you think of retirement, do you feel a sense of happy expectation? Or does the abyss of unemployment freak you out — what in the world will you do with your life?

One author set out to write a book to help us all stress less about retirement called Stop Freaking Out About Retirement: How to Reach New Goals & Enjoy Your Life When Work Ends. She ran a PickFu poll to choose her self-help book cover design.

Option A shows brushes of color behind the title, and a mostly blank, white background. Option B removes the color and adds green falling leaves instead.

Can you guess which one won?

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Which One Won? Productivity Book Titles

A book’s title tells your potential reader in just a few words why they should read your book. It’s an essential marketing tool that authors often agonize over.

Fortunately, writers can reduce the chances of investing in the wrong title by running their ideas through PickFu.

One author asked 50 people which title would be most appealing to them for a book about internet addiction and productivity.

  • Option A: Live like you mean it:The best digital guide to reach amazing productivity, fight internet addiction, and avoid time management failure by simply defeating several billion dollar companies.
  • Option B: Live like you mean it: The secret of defeating web-based procrastination and internet addiction. A simple plan that cost me years and tears to come up with.

Can you guess which one won?

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How to Publish a Children’s Book on Amazon

Whether you’re going the traditional route or self-publishing, bringing a book to market is no easy task. A children’s book can be even harder depending on the targeted age and whether you need illustrations or not. There a lot of questions when it comes to publishing a book on Amazon, let alone a children’s book. So, let’s discuss how to publish a children’s book on Amazon.

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Which One Won? Book titles and subtitles

Every weight-loss book out in the world today sells a slightly different method to get the same result: shedding unwanted weight. If you’ve written a weight-loss manual, you’d better hope its book titles and subtitles are distinct enough to stand out.

When author Grace Smith wrote a book about the unusual weight-loss tactic of hypnosis, she used PickFu to decide what title to run with. She created a poll targeted at people between the ages of 25 and 54. Then, she asked this audience to tell her which title caught their interest.

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Which One Won? Graphic design secrets in middle-grade​ books

When it comes to selling books, the littlest details can make the biggest difference. One author of a middle-grade book (read: for kids ages 8-12) recently ran a PickFu poll that asked the simple yet critical question, “Which book would you buy?”

At first glance, the covers look exactly the same, but one cover won by a significant number of votes. Obviously, there’s a big difference between the two. Let’s see if we can find the graphic design secrets behind the winner.

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Should You Use a Book Description Generator?

One of the hardest things for authors to do is summarize an entire story idea in just a few sentences. But if you’re an author who wants to market a book, you can’t escape writing a book description. And writing one while you’re drafting helps distill your story idea to its most powerful parts.

Once you’re selling your work, you’ll need to write a compelling book description for your online listings. There are two tools that can help you with this: a book description generator and a book description template.

We’ll take a look at both.

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Which One Won? Choosing a book cover

Book cover designers have one of the trickiest jobs in the industry. They have to create covers that attract the largest possible number of potential customers. This is especially important when the book has no thrilling title to help make it pop. So what’s important when choosing a book cover?

One creator of a woodland creature-themed baby guest book recently took five cover designs to PickFu and created a poll to find out which one stood out above the rest. The creator asked 50 women to rank their favorite options:

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