There are hundreds of online survey platforms available in the market. And among them, SurveyMonkey is one of the most popular. It is also one of the oldest, making it …

Are you looking for the best way to test names for your brand or product?  After all, choosing the right name is the launchpad for business success. It’s the first …

Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer –  it should guide all your efforts, from product …

Have you ever played darts? How about blindfolded without knowing where the board is? That’s basically what launching a new startup without adequate market research is like — you’re just …

A great logo can tell a story about your brand and entice a customer to buy your product instantly. That’s why business owners or marketers like you need to design …

Do you break into a sweat just thinking about picking a brand name? Whether you’re starting a new business or trying not to do a bad rebrand of your entire …

We’ve all been using AI for a while (hello Siri, Alexa, and Google Assistant!) but it seems like generative AI is all anyone can talk about these days.  It’s easy …

When you’re in the business of selling dietary supplements, you’ve got two things to consider when you’re creating product labels.  First, you must follow the Food and Drug Administration (FDA) …

One key factor decides if your mobile app is a flop or a hit: market research. However, many entrepreneurs and app developers find mobile app market research expensive, complex, and …

One piece of entrepreneurship advice you’ll hear all the time: “Know your audience.” With marketplaces today becoming more saturated and competitive, this advice is more important than ever.  Deeply understanding …