Business

Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.

focus group

Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …

A cover image that reads "DIY Market Research: What You Need to Know."

With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …

Daniela video recap: test ad campaign creative on PickFu

You’ve done the work creating gorgeous imagery for your brand’s advertising campaign. Now it’s time to do as the big agencies do: test your creative content before you launch. In …

While podcasts are designed to please the ear, they have important visual elements as well. Think about it. When you scroll through your phone, it’s probably the podcast cover art, …

stories in sales funnel: person working on a laptop with open notebook, charts and graphs

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool. The sales funnel can be a tricky thing. It …

Lunar New Year: image of Chinese lanterns

Friday, Feb. 12 is Lunar New Year. If you’re an e-commerce seller, you’ve marked the date on your calendar. It is the most important holiday on the Chinese calendar, and …

How to write a tagline

We’re surrounded by taglines in our daily lives. The best ones break through the noise, get our attention, and prompt us to act. So how do you write a memorable …

Which One Won: eye-catching logo

A logo is one of the most important elements of a brand. When customers see it, they should immediately recognize it and think of your business. In this ranked PickFu …

Big Cartel vs. Shopify

For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify.  Big Cartel and Shopify have a lot in …

Which One Won: Business name for car dealership

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to …