Your Guide to Consumer Market Research

We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too.
But isn’t that how it always goes? New writers think their freshly written book is Pulitzer Prize material until a critique group chews it up and spits it out in pieces.
Small brick-and-mortar businesses assume people will flock to their store, only to find out there’s no market for what they’re selling.
If you don’t implement consumer market research before starting your brand, you might just fail.
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