Business

Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.


Which One Won? A business name you can trust when buying a car

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to find a place you can trust, one with a professional-sounding business name, right?

In this PickFu poll, an entrepreneur asked 50 people which name they preferred for a used car classifieds website: Car Findings (Option A) or Carz Hut (Option B).

Can you guess which one won?

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The 7 best Etsy seller tools

Etsy is one of the top sites for people looking to buy art, customized gifts, crafts, handmade jewelry, vintage items, clothes, and more. Many customers end up finding shops that they buy from again and again. But it takes work to become a best-selling shop on Etsy. If you want to succeed as a seller, you’ll need to use the best Etsy seller tools to get there.

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PickFu and ZonGuru: Test and validate before you launch

John Tilley, host of the “Amazon Seller Insights” podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and validating product ideas.

“We’re all too close to our own product,” said Tilley after hearing John describe PickFu’s capabilities. “The more you can get it out there and get some answers around it, the better you’re going to match what your customers are looking for.”

Scroll down to read the interview highlights or listen below.

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How to sell on Facebook Marketplace

Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it quickly proved to be viable for buyers and sellers alike.

Facebook’s foray into online shopping came at a perfect time. People were already creating and joining buy-and-sell groups on the platform. Facebook just made it official.

On Facebook Marketplace, you can buy and sell within your community. If you’re a U.S.-based merchant, you can sell across the continental United States.

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5 must-have market research techniques

If you’re tempted to skip using market research techniques before launching a product, think again.

Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into the frozen foods aisle. That’s right. Colgate, a company synonymous with clean teeth and fresh breath, launched a frozen TV dinner.

Minty fresh…beef lasagna, anyone?

Market research techniques: Colgate beef lasagna

Shoppers had a hard time accepting the idea of savory TV dinners made by their favorite toothpaste brand.

Simply put, the company didn’t do its market research, and the product flopped.

In our highly connected world, it’s easier than ever to conduct effective market research that could help you avoid costly or embarrassing mistakes. Here are the five must-have market research techniques for your brand.

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Determining Likelihood of Confusion with PickFu

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t want to create likelihood of confusion.

Coffee Culture Cafe, a Canadian coffee franchise, knows this firsthand. Ten years after Starbucks introduced its now-iconic Frappuccino®, Coffee Culture Cafe launched a blended-ice coffee drink called the Freddoccino.

Freddoccino, Frappuccino®. The names and logos are different — but not that different.

Likelihood of confusion: Starbucks Frappuccino vs. Freddoccino
Source: NLIPW.com

Starbucks noticed, of course. Long story short, they took Coffee Culture Cafe’s parent company to court for trademark infringement, aiming to prove likelihood of confusion.

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How to Send and Receive International Payments Safely

Editor’s note: Thanks to Ben Stein of Payoneer for this guest post about sending and receiving international payments.

Over the last decade, the digital payments landscape has undergone a significant structural shift and has continued to grow in popularity worldwide. Whether you’re paying for a received product from a global vendor or transferring payroll to a remote employee, it’s important to know how to protect yourself when sending and receiving overseas payments.

Online payment platforms can help make this process even easier. Despite the convenience, however, moving funds digitally can be an easy way for criminals to steal your information. Therefore, it’s crucial to know how to handle these payments beforehand.

These four best practices will ensure your payments are safe.

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