Business
Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.
Tone vs. voice: What’s the difference and why does it matter to your business?
Modified: by Laura MelchorHow do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …
Competition can be a great motivator for any business owner. It can also be the reason they go out of business. That’s exactly why 60% of companies have teams dedicated …
Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …
- Business ·
- E-commerce ·
- Guides and how-tos ·
- Sales ·
How to test product photos so you know what will sell
Modified: by Janet Rausa FullerTesting your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …
- Business ·
- E-commerce ·
- Marketing ·
What you can learn from the biggest branding mistakes
Modified: by Laura MelchorAs an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …
- Business ·
- E-commerce ·
- Mobile apps ·
- Research ·
What is first click testing?
Modified: by Matt EllisHow many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …
- #WhichOneWon ·
- Business ·
- E-commerce ·
- Featured poll ·
- Ideation ·
Tea drinkers, this one’s for you: which tea name do you prefer?
by Laura MelchorWhen it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …
- #WhichOneWon ·
- Business ·
- E-commerce ·
- Featured poll ·
These logos look a little fishy — which one reels you in?
Modified: by Laura MelchorIt takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …
You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …
- Business ·
- E-commerce ·
- Marketing ·
- Mobile apps ·
- Research ·
Top logo mistakes and how to avoid them
Modified: by Laura MelchorIf you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …