Choosing a brand name is a big undertaking. Brand names need to be clever and catchy but also instantly recognizable, especially to people who are discovering it for the first time.
One business owner considered two names for a brand that enables apartment dwellers to start an organic vegetable garden in their limited outdoor space. Using PickFu to test two different names, the business owner asked respondents which name represented the business idea better.
Respondents chose between PatioHarvest (Option A) and PorchFarmer (Option B). A clear winner emerged between the two. Which brand name do you think it was?
As you’re starting a business, the building blocks of its branding include your logo, tagline, and mission statement. A mission statement is a quick summary of the goals and values of a company. It acts as a compass to guide the organization as a whole. So when figuring how to write a mission statement, don’t create your mission in a vacuum. Get outside feedback to make sure the statement resonates.
Pawopolis, a store aimed at pet lovers, used PickFu to test two different mission statements to see which people find more appealing. The store’s owners arrived at the name Pawopolis thanks to another PickFu poll they ran to test their store name ideas.
Editor’s Note: Thanks to Connor Gillivan of FreeeUp for the following guest post.
While the earning potential of e-commerce is unquestionably good, running an online store isn’t as easy as it looks. When businesses need help, many entrepreneurs turn to outsourced operations. Help from the gig economy is usually easier and more cost-efficient than full-time staff.
The idea of outsourcing is exciting, especially for a startup just beginning to feel the need for it. If you’re reading this, you’ve probably considered outsourcing too. But when is the right time?
Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.”
That puts a lot of pressure on a company to create the perfect logo.
Many companies use PickFu polls to help them test and see how effectively their logos and identity systems depict their mission to their audience. One company recently created a PickFu poll to test two different logos. It asked the test panel, “Which logo evokes a sense of luxury and appeal?”
Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
In other words, if you want your product to sell, then you better have a winning headline.
To find its winning headline, the company LeapIN created a PickFu poll, testing out two different headlines for its landing page. It asked the audience, “Which tagline makes more sense and better relates to what the company is doing?” The audience consisted of men and women, ages 25-54.
The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested your logo design on a target audience. It might surprise you to find that one of your creative design choices doesn’t fly with your audience at all.
A company recently experienced this when testing its logo using a PickFu poll. It asked the test panel, “Which logo is more appealing?”
Both logos are all black. Option A shows the words “SAVAGE GENERAL” with a sprocket wheel behind it.
Option B has the words “SAVAGE” and below it, the words “GENERAL” are upside down.
When marketing a product, it’s important that potential customers have a clear understanding of what the product does. The benefits need to stand out clearly in the ad. But what is the right amount of information to provide?
Option A features a man with defined muscles leaning over to pick up a barbell. The headline “Train More Gain More” is in large, bold text, followed by a detailed description of what the customer could get from the product.
Option B shows a muscular man facing sideways, pushing a large tire over. In the background are the words “Superior Ingredients for Superior Results,” and in the bottom right corner, we see a picture of the supplement pill bottle.
T-shirt company Honey Coast donates a meal to someone in need for each t-shirt or accessory sold. Honey Coast conducted a test on PickFu of two potential Instagram bios. The test was conducted on a respondent pool of 100 women between the ages of 18-34.
Honey Coast followed the testing best practice of keeping the pages similar in order to only test one thing at a time. The two options displayed the same set of photos and the same tagline, “For honeys who love adventure, positive vibes, and slaying hunger.” However, Option A added a hashtag “#GivingNeverLookedSoSexy” to the tagline, while Option B added a slogan, “Feel sexy. Fill a tummy.”
Organic skincare company Akhal ran a test of two potential logos. The logo needed to reflect that Akhal’s range of products come from plants sourced 100% from small farmers. To reflect its high-end market, the audience for the test comprised women with household income between $60K and $100K. While both logos had a similar visual design (the company name and tagline in a circle), the iconography differed. Option A featured an interwoven leaf and flower pattern, while Option B was an abstract heart-shaped leaf. See if you can guess which logo made a more positive impact, then check out the poll here. … Continue reading
Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing on your website, on platforms like Google Ads, and split testing on Amazon. In this article, let’s discuss how to test Facebook Ads, both using Facebook Ad Manager and an alternative (and perhaps cheaper!) method using PickFu.