Business

Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.

Market research techniques

If you’re tempted to skip using market research techniques before launching a product, think again. Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into …

A header image that reads, "Determining Likelihood of Confusion with PickFu."

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t …

Online payment with smartphone or laptop

Editor’s note: Thanks to Ben Stein of Payoneer for this guest post about sending and receiving international payments. Over the last decade, the digital payments landscape has undergone a significant …

Guide to effective writing strategies: woman working at her laptop

We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too. But isn’t that how it …

A header image that says, 'Your Guide to Market Positioning.'

Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?

Concept testing

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …

Discussing charts with group mates

Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your …

writing headlines for the web

How do you find the right way to market and present your product for sale? What is the most important value proposition you can offer customers? Writing headlines for the …

A cover image for an article entitled Demographic Profiling: Everything You Need to Know

What is demographic profiling? Demographic profiling is a bit like creating a character for a novel or a film. Only instead of a fictional person for a story, you’re figuring …

Header image for 7 Tips to Create an Attitudinal Survey on PickFu

One of the best things about PickFu is that you can get attitudinal survey feedback from an objective audience. via GIPHY Let me clarify. An attitudinal question measures subjective things …