Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post.

Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making a purchase, and around 84% of people will trust a product review as much as a recommendation from a friend or family member.

Unfortunately, most customers do not leave product reviews. Product reviews are critical to your success, but they can be hard to come by. So what is a seller to do? How do you prompt customers to leave product reviews on Amazon without violating Amazon’s strict terms of service?

Editor’s Note: Thanks to Charles Palleschi of Spark Shipping for the following guest post.

The saying, “What gets measured gets managed” (often erroneously attributed to Peter Drucker), shows that tracking key metrics is important. But it still leaves the question, what e-commerce metrics should we be measuring? These seven KPIs should top your list. Let me explain why.

Editor’s Note: Thanks to PingPong for the following guest post.

If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange $100 at one bank, and you may get back what’s equal to $98. Exchange someplace else, and you may get more like $92.

A few dollars here and there may not be a huge deal while you’re traveling. But for Amazon sellers, when the amounts become larger, those tiny fees become giant holes in your company’s bottom line.

Let’s take a closer at the numbers.

Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post.

From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is key to continued business growth. In a digital marketplace, having the metrics to prove that you are a reliable seller with products that deliver is one of the best ways to convert sales. Let’s look at five ways to improve your Amazon seller reputation.

Editor’s Note: Thanks to Urtasker for the following guest post.

E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers the perfect platform to attract a large number of qualified leads.

How do you funnel the maximum number of visitors to your Amazon product listing? Just some of the few online tools and strategies include

• social media advertising
• search engine optimization
• online forums
• press releases
• PPC campaigns
• influencer marketing
• business directories

However, when it comes to hitting the magic six-figure revenue number, what steps must an Amazon seller take to make the dream happen? Let’s dive in with some strategies.