Optimize your e-commerce product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.
Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable option. Here’s a primer on how it works and how to sell on Wayfair.
… Continue reading
John Tilley, host of the “Amazon Seller Insights” podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and validating product ideas.
“We’re all too close to our own product,” said Tilley after hearing John describe PickFu’s capabilities. “The more you can get it out there and get some answers around it, the better you’re going to match what your customers are looking for.”
Scroll down to read the interview highlights or listen below.
… Continue reading
Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is called brand perception.
Brand perception can bring customers to you or it can push them away.
So what are the principles behind brand perception? And how can you make it work for you?
… Continue reading
Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it quickly proved to be viable for buyers and sellers alike.
Facebook’s foray into online shopping came at a perfect time. People were already creating and joining buy-and-sell groups on the platform. Facebook just made it official.
On Facebook Marketplace, you can buy and sell within your community. If you’re a U.S.-based merchant, you can sell across the continental United States.
… Continue reading
It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One seller decided to find out in this PickFu poll.
The seller surveyed an audience of Amazon Prime members and home cooks, asking them to rank five pizza making tools in order of which they would be most likely to buy and why.
Can you guess which one — or ones — won?
… Continue reading
If you’re tempted to skip using market research techniques before launching a product, think again.
Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into the frozen foods aisle. That’s right. Colgate, a company synonymous with clean teeth and fresh breath, launched a frozen TV dinner.
Minty fresh…beef lasagna, anyone?
Shoppers had a hard time accepting the idea of savory TV dinners made by their favorite toothpaste brand.
Simply put, the company didn’t do its market research, and the product flopped.
In our highly connected world, it’s easier than ever to conduct effective market research that could help you avoid costly or embarrassing mistakes. Here are the five must-have market research techniques for your brand.
… Continue reading
Sometimes, the slightest change makes the biggest difference in your product photos. That’s what one seller discovered in this PickFu poll. The seller wanted to know whether positioning a product in different ways — in this case, a set of pet lint rollers with refills — would have an effect on customer appeal.
Both images show a row of lint rollers with one refill sitting on top. The one difference? The refill is just to the right in Option A, while in Option B, it’s smack in the center.
Can you guess which one won?
… Continue reading
One of the trickiest decisions e-commerce sellers must make is choosing the right product image. Lighting, angles, and how a product is styled in the photo can all have an impact on how customers feel about your product and whether they end up buying it or not.
In this PickFu poll, a seller asked 50 consumers of basic body care products which image of a bottle of hair texturizing spray they preferred. The images themselves were similar. The big difference: the bottle in Option A sported a more colorful label.
Can you guess which one won?
… Continue reading
PickFu’s John Li joined Norman Farrar, brand strategist and e-commerce expert, on his “Lunch with Norm” podcast to talk about all the ways e-commerce sellers can use PickFu to improve their listings.
Watch the interview, or click through for highlights. Their conversation begins at the 4:50 mark.
… Continue reading
Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t want to create likelihood of confusion.
Coffee Culture Cafe, a Canadian coffee franchise, knows this firsthand. Ten years after Starbucks introduced its now-iconic Frappuccino®, Coffee Culture Cafe launched a blended-ice coffee drink called the Freddoccino.
Freddoccino, Frappuccino®. The names and logos are different — but not that different.
Starbucks noticed, of course. Long story short, they took Coffee Culture Cafe’s parent company to court for trademark infringement, aiming to prove likelihood of confusion.
… Continue reading