The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon product description. Product packaging is an essential brand asset, and perhaps even more important for food products. After all, we eat with our eyes first.
In this recent PickFu poll, an online seller puts their food product packaging design to the test with 50 Amazon Prime members who are avid home cooks.
Imagine this: a customer browses Amazon, looking for the perfect handheld latte frothing stick. Options abound, many of them with excellent reviews, and she’s having a hard time deciding which one to buy.
So she reads the Amazon product descriptions for several of her top choices. Some are just chunks of text, replete with run-on sentences and typos.
This makes her wonder if the company is high-quality. Will it really be able to deliver a lasting product if they can’t take the time to craft a sharp description?
What’s one of the first things moms-to-be add to their Amazon baby registries? Nursing covers. They’re irresistibly stretchy, and they aren’t just for breastfeeding. Moms also use them as shopping cart supports, car seat covers, and stroller shades.
Because of this, options abound. If you’re starting a business selling baby products, then making your brand stand out from the crowd can be challenging.
In a recent poll, one PickFu user tested three main product images of their nursing cover. They targeted females and Amazon Prime Members in order to achieve the most relevant results.
Some products have a playful vibe while others scream high-end luxury. Which design will fit best with the brand image you’re trying to create? The smartest way to start choosing products to sell on Amazon is to get input.
In this PickFu poll, a seller asked 50 Amazon Prime members which product looked premium to them. The results will help the seller choose which product has the greatest chance of success on Amazon.
The way you package your items can have a significant impact on how much you sell, particularly in a competitive marketplace like Amazon. But do you know how to choose the right packaging for your product?
One simple way is to ask a large group of people what they think. PickFu makes it easy to poll 50-500 people in your target market in an instant.
A small change in the typography or different color palette can have a dramatic impact on sales. In this recent PickFu poll, a seller of makeup remover cloths showed two packaging options to 100 women who are Amazon Prime members and between the ages of 25-34.
Deciding how to take a product to market can be difficult. You need to determine a pricing strategy that appeals to your target audience. One easy way to assess whether bundling products on Amazon is a worthwhile idea is to run a PickFu poll.
In this poll, the seller wants to see whether they could achieve better results by selling two products separately or combining them together into a cost-efficient bundle.
Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook.
In marketing terms, the basic difference between targeting and retargeting (sometimes called remarketing) is that in targeting, your brand talks to cold audiences, while in retargeting, you talk to warmer audiences. Therefore, once you learn how to retarget Amazon customers on Facebook, your campaigns have a higher chance of engagement and will generally see a higher click-through rate than targeting. It not only provides higher value for the money, but it also helps you build a reliable brand following.
I’ve put together this detailed guide on how to retarget Amazon customers on Facebook based on my selling experience. I’ll share five best practices, along with a simple tool my partners and I developed to take your retargeting ads to the next level.
There’s nothing more natural-looking than a steak knife cutting into a slab of meat. The sight can make a meat lover’s mouth water, and it would follow that featuring a nice cut of meat next to a steak knife set could appeal to potential customers.
One seller recently ran a PickFu poll to test that very thing. They wanted to know which primary Amazon photo to use for their steak knife listing.
Option A showcases a steak knife set, two accessories, and an image of…well…steak.
In Option B, the steak is gone and instead, all three accessories are visible.
Product images may be the most important part of your e-commerce listing, but that doesn’t mean you should ignore the written parts of the listing. Potential customers read through product titles and descriptions, looking for features and selling points to convince them which product to choose.
In this PickFu poll, an e-commerce shop owner tested two product titles with an audience of 50 Amazon Prime members who were also hikers. Both titles share some similar features and keywords, but Option A highlighted relief from neck and back pain while Option B highlighted that it would retain its shape for 5 years.