E-commerce

Which One Won: hemp gummy label split test

As much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …

Immersed in social media

Amazon Posts is similar to a social media feed. It enables online retailers to promote their brand and products directly in Amazon. Sellers provide the content that best showcases their …

An image that shows a crowd gathered around a conference speaker.

It’s strange to look at photos and images of conferences from The Before Times, isn’t it? People packed together in arenas and exhibit halls, laughing and shaking hands. Audiences of …

Daniela Bolzmann video: Raising Junior rebrand series, part 3

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …

Which One Won: competitive test of camping shower brand

E-commerce sellers typically use split testing for product photos. But you can split test at any step on your way to market: for product ideation, when deciding what to sell, …

Daniela Bolzmann profile

It’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …

Poker Chips Stacked On Casino Table.

What happens at Prosper in Vegas doesn’t stay in Vegas, nor should it. Amazon sellers from around the world come to the annual conference to meet, mingle, and leave with …

A main image that reads, "Which One Won?" and shows two logos.

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

Which One Won: bear vs. dinosaur kids' counting toy set

In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …

Walmart PPC tools

If you’re interested in advertising or selling on Walmart Marketplace, now is an exciting time to join.  In January 2021, Walmart rebranded its Walmart Media Group, formerly in charge of …