Industries

Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your …

Getting reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may …

Business consultant Sean Rosensteel was in the midst of writing his first book when the media first began to buzz about the COVID-19 crisis. With the threat of an economic …

Even if you’re not much of a dog person, you pretty much can’t resist smiling when you see a puppy. Just try to glare at one. I dare you. (It’s …

There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you …

What are e-commerce tools? Software that helps you run your business online. E-commerce has grown so much as shoppers want the convenience of having products delivered to them. If you’re …

You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales …

How do you find the right way to market and present your product for sale? What is the most important value proposition you can offer customers? Writing headlines for the …

The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon …

What’s one of the first things moms-to-be add to their Amazon baby registries? Nursing covers. They’re irresistibly stretchy, and they aren’t just for breastfeeding. Moms also use them as shopping …