Steve Chou runs an online store called Bumblebee Linens. As an e-commerce site owner, he knows that an appealing photo can make the difference between losing a customer and making a sale. In fact, a simple photo swap helped Steve improve sales on a listing by 209%.
In order to test photos, Steve ran split tests on his website, whereby he published a listing, waited several days, swapped out the images for new ones, waited again, and then compared the results. The problem with split testing, however, “is that it takes forever. Every test that I run usually takes at least 3 weeks or more,” he wrote in a blog post. “And I’d say that 9 times out of 10, my tests are inconclusive.”
Besides the time required, a conversion pixel or some kind of tracking mechanism was needed, adding complexity and hassle to the tests, especially when selling on sites like Amazon, eBay, or Etsy. “Not only is this a major pain in the butt if you have multiple listings,” he said, “but if you’re lazy like me, you’re never going to do it.”
So when Steve heard about PickFu, “I thought I’d give it a try just for fun.” He took a listing from his store and tested his current featured photo against a new photo. … Continue reading
Mike Fishbein has self-published twelve books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote in a blog post. “I was wrong.”
Mike’s most recent book, Your First Bestseller: How to Self-Publish a Successful Book on Amazon, became the top-seller in Direct Marketing.
So what changed? … Continue reading
Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different name — Super 80s World.
Not bad, Mike thought. But is it better than Outrun the 80s?
He asked his friends. He asked his family. But, as he later told us, “the problem with this method is that they aren’t necessarily the target audience or the most likely to be honest with you.” … Continue reading
“What the hell’s wrong with my cover?”
Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.
But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.” … Continue reading
As an author and copywriter, Patricia Lee Como needed a way to test the effectiveness of the text and images she uses in her work. PickFu did just that, giving her the confidence to move forward with her decisions. … Continue reading
Piyanka Jain, author of Behind Every Good Decision and CEO of Aryng, a management consulting company focused on analytics consulting and training, wanted to optimize her book titles and book covers. Using PickFu, she increased the efficacy of her book titles by four times! … Continue reading
While writing about his travels to every country in the world, Albert Podell used PickFu to select a book title and cover, finding the variations that performed up to three times better than other options. … Continue reading