Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is called brand perception.
Brand perception can bring customers to you or it can push them away.
So what are the principles behind brand perception? And how can you make it work for you?
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OK, boomer. You’ve written a memoir with valuable advice for younger generations. How do you know your book title will make them want to read it?
That’s the question this author took to PickFu in a split test of two potential titles. The author asked a target audience of women between the ages of 18 and 34, “Which book title would you rather read and why?”
The titles were: Advice from the Bottom of a Boomer’s Heart and Back Away from the Cookies: And Other Advice to My Younger Self.
Can you guess which one won?
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Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it quickly proved to be viable for buyers and sellers alike.
Facebook’s foray into online shopping came at a perfect time. People were already creating and joining buy-and-sell groups on the platform. Facebook just made it official.
On Facebook Marketplace, you can buy and sell within your community. If you’re a U.S.-based merchant, you can sell across the continental United States.
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It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One seller decided to find out in this PickFu poll.
The seller surveyed an audience of Amazon Prime members and home cooks, asking them to rank five pizza making tools in order of which they would be most likely to buy and why.
Can you guess which one — or ones — won?
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If you’re tempted to skip using market research techniques before launching a product, think again.
Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into the frozen foods aisle. That’s right. Colgate, a company synonymous with clean teeth and fresh breath, launched a frozen TV dinner.
Minty fresh…beef lasagna, anyone?
Shoppers had a hard time accepting the idea of savory TV dinners made by their favorite toothpaste brand.
Simply put, the company didn’t do its market research, and the product flopped.
In our highly connected world, it’s easier than ever to conduct effective market research that could help you avoid costly or embarrassing mistakes. Here are the five must-have market research techniques for your brand.
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Sometimes, the slightest change makes the biggest difference in your product photos. That’s what one seller discovered in this PickFu poll. The seller wanted to know whether positioning a product in different ways — in this case, a set of pet lint rollers with refills — would have an effect on customer appeal.
Both images show a row of lint rollers with one refill sitting on top. The one difference? The refill is just to the right in Option A, while in Option B, it’s smack in the center.
Can you guess which one won?
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Sometimes the hardest thing about writing a book is coming up with the title. The wrong one can drive readers away, while the right one can bring them running.
So how do you decide?
One author recently took two titles for a medical/legal thriller to PickFu’s pool of fiction readers for help: UNETHICAL (Option A) and Josephine’s Father & The Institute (Option B).
Can you guess which one won?
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Audiobooks are all the rage in the publishing industry, with platforms such as Audible and Apple Books offering listeners thousands of options. If you’re an author, the first thing to know about publishing an audiobook is that it’s nothing like that of e-books and paperbacks. Let’s take a look at the industry and the process of how to sell audiobooks.
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One of the trickiest decisions e-commerce sellers must make is choosing the right product image. Lighting, angles, and how a product is styled in the photo can all have an impact on how customers feel about your product and whether they end up buying it or not.
In this PickFu poll, a seller asked 50 consumers of basic body care products which image of a bottle of hair texturizing spray they preferred. The images themselves were similar. The big difference: the bottle in Option A sported a more colorful label.
Can you guess which one won?
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A self-help book cover should hint at the message tucked within its pages.
A book about relationships might show a couple on the cover, for example. But what about a motivational book about cleaning up life’s messes? How messy should the cover look?
One author took to PickFu to answer this question by testing two covers for a book titled, From Mess to Master: 9 Steps to Overcome Failure, Crush Fear and Defy Your Limits With Inspiring Stories of Successful People.
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