#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.

The design of your app can make or break your business. No matter how good your app idea is, it must have a great design behind it. The app functionality …

Mobile app designs are a crucial component of user engagement. Everything from your app icon to the user interface can affect how addictive an app becomes and whether it drives …

“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting …

Best and Worst Mother's Day Gifts

Mother’s Day became an official U.S. holiday in 1914, but that doesn’t mean the past 100+ years have taught us to do it right. We surveyed 100 moms to ask …

You might think you remember what it’s like to be a kid, but when it comes to creating a book cover that appeals to children, you probably shouldn’t depend on …

When readers pick up a book about the end of the world, do they want the cover to hint at the ending? Or is that too much information, taking away …

Which One Won? Capturing a Company’s Essence in a Logo

Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.” That puts …

Which One Won? Displaying Packaging on an eCommerce Listing

What’s the right balance of text to photo on an Amazon listing? Do users prefer seeing the product packaging on a listing? These were some of the questions addressed in …

Which One Won? Creating a Winning Headline

Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent …

Which One Won? When Mystery Novel Book Covers Can Get Too Mysterious

Designing a mystery cover can be tricky. You want to capture the mystery of your book without giving the reader too much information. In other words, you want a mystery …