Designing an effective product means thinking carefully about everything. Choosing the wrong materials could mean that your product ends up looking cheap or tacky. In this example, a seller uses this PickFu poll to decide which planter to sell.
The seller asked 50 respondents whether they preferred a planter made of concrete (Option A) or one that had been 3D-printed (Option B).
Even authors who’ve been writing and selling books for years can benefit from split-testing their book covers.
Take Trevol Swift, for example. Author of two previous books in the Justicar Jhee series, Swift took the third book to PickFu to find out which cover stood out best. Swift wisely tested with an audience of 50 fiction readers, stating that the book is a science fiction murder mystery.
Option A features a mysterious purple cover with a cityscape, water, and a moon (or two?).
In Option B, the cityscape changes. Swift does away with the enclosed feeling of the first cover but retains many of the same elements, including the super-cool type treatment of the author’s name and book title.
What’s the best way to display an array of products? How can you organize the multiple photos into a single, attractive, and enticing photo to feature online? This was the question at the heart of this PickFu poll, in which a seller asked 50 Amazon Prime members to select the subscription box packaging design they preferred.
Option A uses more white space and highlights “20 snacks” in the bottom right corner.
Option B fills more of the image frame, including the sides of the box, and moves the 20-snack highlight to the top right corner.
Have you ever run a poll on PickFu and received razor-close results? Even without a clear “winner,” it’s likely that once you take a closer look into the answers, you’ll find intriguing trends — just like one author recently did.
In this PickFu poll, author Michael Sean Comerford asked a general audience of 50 people, “Which book would you buy?”
For many authors, one of the most exciting parts of seeing their novels travel the road to publication is watching the creation of a book cover. In traditional publishing, the author rarely has any say in what the cover looks like. But that’s not true in self-publishing. And with PickFu, you can make sure the cover you choose for your book resonates with your target audience.
Take the case of a recent PickFu poll, in which an author tested covers for a time travel book aimed at tween girls. The poll asked a group of parents who are Christian and between the ages of 18 and 44 which fantasy book cover they prefer.
Option A shows the silhouettes of four girls striking a fierce pose.
The main image on Amazon has a huge impact on a seller’s click-through rate. Choose the wrong picture, and you risk confusing your target audience and sending them to your competition.
In this PickFu poll, a seller wanted to know which image for a phone grip is more attention-grabbing. The two images are identical with the exception of an inset showing the product’s magnetic quality (Option B).