product packaging
- E-commerce ·
- Video ·
Video: How to make food product photos stand out on Amazon
Modified: by Janet Rausa FullerThe challenge: making packaged foods look enticing on Amazon. Photos of food sell themselves, right? Not in e-commerce, they don’t. Consumer packaged goods (CPG) companies that sell on Amazon face …
Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …
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- E-commerce ·
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- Marketing ·
Choosing a label to match the mood of a hemp gummy supplement
Modified: by Matt EllisAs much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …
- E-commerce ·
- Uncategorized ·
- Video ·
Video: Kids’ shampoo brand hits ‘Refresh’ on its packaging by testing new designs
by Janet Rausa FullerThe project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …
- E-commerce ·
- Guides and how-tos ·
- Marketing ·
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Video: How to pick product packaging that sells for a unique jigsaw puzzle
Modified: by Janet Rausa FullerThe project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …
- Business ·
- E-commerce ·
- Marketing ·
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10 unique packaging ideas to inspire you
Modified: by Josh AsmahProduct packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging helps to convince potential consumers to make that leap …
