The challenge: making packaged foods look enticing on Amazon. Photos of food sell themselves, right? Not in e-commerce, they don’t. Consumer packaged goods (CPG) companies that sell on Amazon face …

Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …

As much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …

The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …

Product packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging and labeling helps to convince potential consumers to make …