Which One Won

From Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …

When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …

Book titles have to draw readers into a story and get them excited about reading it. They also have to set the right expectations. Finding this balance can be tricky. …

It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …

Which One Won: Otter PR booth display poll

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

Crystals are a form of artistic healing that many people find useful — and some entrepreneurs build businesses around. Choosing the best name for such a business requires strategizing and …

Kids’ book covers do double duty: they have to attract not only kids but also the adults who actually buy the books. In this PickFu poll, a user tested two …

Have you ever run a split test only to end up with inconclusive or statistically insignificant results? You might think of it as a failed poll, but that isn’t the …

Which One Won: packaging design poll for a mushroom extract powder

Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …