Most business owners are interested in books about marketing. But what if you wrote a book about account-based marketing (ABM) — a strategy in which the standard funnel gets flipped on its head — and wanted it to catch a reader’s attention? You’d need to demonstrate the upside-down nature of ABM through creative book cover design ideas.
One pair of authors tested two different cover designs for their book, ABM is B2B. Why Traditional Marketing is Broken and How to Fix It in a recent PickFu poll.
Option A’s bright yellow cover features a broken heart behind the subtitle. Option B features a soft blue cover with an egg cracked in the middle of it.
The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should leave a lasting impression with customers. A subtle change can take immediately improve logo design, taking it from ‘meh’ to instantly recognizable.
The creators of Lead My Dog have run a PickFu poll to split test two versions of their logo. At first glance, the logos seem nearly identical. However, there are a couple small differences between each logo – and those small differences had a big impact on the respondents!
If you write an e-book, you might assume you can get away with spending less time on your book cover than someone who’s publishing a physical book.
But e-book covers matter just as much as physical book covers. When potential customers browse an online selection, the cover is the first thing they see. For some books, covers are especially important because they reflect what the book is selling.
Take this recent PickFu poll, run by the author of a DIY interior design e-book aimed at women. The pollster created a ranked poll on PickFu to find out which of their covers attracted the audience best.
Option A features a book cover with a tidy text box against a clean, modern-looking room. You can’t see a whole lot of the home because the focus is on the tables, but the title and subtitle look professional.
Option B removes the box and shifts the title upward, helping potential readers to see more of the room.
Option C introduces new font colors and shifts a banner of text over the fireplace.
There are a lot of challenges that an entrepreneur needs to tackle when launching a new company: deciding what you’re going to sell, planning a marketing strategy, researching the right e-commerce platform. But before you can do almost anything else with your company, you’ll need to choose the right brand name. In a cluttered industry like the alcohol accessory sector, beer name ideas can be the key to differentiating yourself from your competition.
In this PickFu poll, a business owner was keen to discover the most appealing name for their beer ice pack brand.
The poll offered three options: Koolaroo, Refreeze, and Sweet Chill. Can you guess which one won?
When someone mentions cyber hackers, you usually think, ugh! Those people who can breach my computer’s privacy and steal my information and money? I stay away from them.
But what if you needed people to see the other side of cyber hackers, and you decided to write a book about it? What type of title would convince readers to look past their negative assumptions and get them to pick up your book?
Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, you can start to narrow down it down to your favorites. When it starts getting challenging to decide on your own, test a couple of business names with a PickFu poll to see which is more popular with an audience of people.
That’s exactly what the business owner in this PickFu poll did. The pollster is building an integrated medicine clinic in the town of Coeur d’Alene, Idaho, and wants to know which business name would be more appealing.
Option A was Restoration Healthcare and Option B was Coeur d’Health. Option B, of course, was a play on words based on the town Coeur d’Alene.
When you’re building a brand, your logo is an important first impression to customers. Whether online or offline, your logo quickly becomes the calling card of a business. However, judging logo design ideas is never easy.
In this PickFu poll, a premium pet supplement company asked for insights from Amazon Prime shoppers about which logo they prefer. Of the three logo design ideas offered, which do you think came out on top?
Naming a new mobile app isn’t easy. Clever and catchy mobile app names help you stand out from your competitors, but it’s tough to know what users will think.
The right name for your app is one major way to build brand recognition, so make things easier on yourself by following tips from this PickFu poll. In this poll, the developer wants opinions on two potential names for a new app that enables users to gather information and chat with experts on any subject.
Option A was wegatherapp and Option B was gatherx. Can you guess which app name won?
Everyone loves an opportunity to get a little something extra with their purchase. In e-commerce, an add-on item is known as a product bonus.
A free gift or the option to save money on a package deal could be all it takes to transform your product pages and encourage more conversions. So, how do you know what kind of product bonus your customers are looking for?
In this PickFu poll, the seller was looking for quick insights into what bonus a consumer would like as an add-on with their cat litter purchase.
The poll allowed for a lot of flexibility. Option A suggested a handy poop bag dispenser. Option B asked consumers for an open-ended answer describing the kind of alternative they might like. Notably, the seller asked for an add-on product that wasn’t cat litter.