It’s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction books especially, titles play a crucial role in marketing: unlike with fictional novels, readers want to know exactly what they’re getting.
One medical author created a PickFu poll to test potential titles for a nonfiction book about handling Alzheimer’s. The book aims to appeal to caregivers.
Option A is Alzheimer’s Disease and other dementias: Coping and Caring. A BETTER Approach For The Caregiver. Option B is Alzheimer’s Disease and other dementias. A Better Approach to Coping and Caring.
The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be catchy, enticing, and a clear representation of what your business is.
In this PickFu poll, the entrepreneur wanted to gauge the reaction of a specific audience to two different tagline ideas for a cooking subscription business. The pollster narrowed their respondent pool to those between the ages of 25-44 with an income higher than $60k.
Option A: Make Cooking Rad Option B: Cooking’s Fun Again
Designing a book cover about a subject like postpartum depression can be tricky. You want to convey the seriousness of the disorder while also inviting readers to open the book.
One author used PickFu to create a round-robin tournament with three head-to-head matches to choose the perfect cover for her book about coping with postpartum depression. She tested exclusively from a female audience.
Option A’s cover is in black and white with an image of a woman in the middle. But instead of the woman’s upper body and head, you see a cloud of gray.
Option B’s cover, a soft purple, takes a slightly lighter approach: it features an upside-down pacifier in the center.
Option C resembles the cover of a young adult novel with large font reminiscent of handwriting.
Certain businesses and industries naturally have a particular vibe, such as a floral shop being pretty or the construction industry being rugged. When creating logos and branding for your business, it’s important to match the feel customers expect. In this PickFu poll, the entrepreneurs behind a nightclub tested out two designs for a modern logo. Both options have the same color palette and feature the business name Levels Nightclub.
However, each modern logo design features different fonts and spacing. Option A uses a rounded, bubbly font for the word Levels, while Option B uses a sharper, edgier font. These seemingly small differences give each logo a different look.
Online webinars are a popular means for businesses to demonstrate their expertise and build an audience. In addition to compelling content, your webinar title must attract attendees. So how should you name your webinar?
When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image?
This week, we’ll look at how an item in a classy, high-quality box can attract buyers much better than the item on its own. In a recent PickFu poll, an Amazon seller conducted a split test on 50 members of the general population, asking them to choose between two product photos for a leather keychain.
Option A shows the keychain on a wood backdrop. Option B shows the keychain inside a gift box, resting on the same backdrop.
Even though we’ve all heard the saying “don’t judge a book by its cover,” that’s exactly what most of us do. That first glance decides whether or not we pick up the book and peek inside. So it’s crucial that authors choose book covers that convince readers to do just that!
This principle applies to both physical books and ebooks. When nonfiction author Greg Cayea wrote a book to sell on Amazon, and he used a PickFu poll aimed at nonfiction readers to figure out which cover won them over.
Option A shows a traveler walking along a path that winds through a bright orange background. Option B shows the same traveler at the edge of a blue-sea beach.