#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.

Top Amazon sellers understand that product visuals — from videos to photography to A+ content — must showcase how fantastic their products are. The only problem? You need to make …

Will your book cover attract your intended audience? It’s hard to know if you don’t test it first. A recent PickFu poll perfectly illustrates this point. In this poll, an …

To set your business up for success, step into the shoes of your customers. Ask them to weigh in on the product options you are considering before you go into …

A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents? Sellers understand that perfecting an Amazon …

An author uses PickFu to test self-help books with swear words

Lately, self-help books with swear words have become their own genre. Some people love a good expletive. Others find them vulgar and unfit for genteel society. But let’s admit it: …

Choosing the ideal design for a product shouldn’t be done in a vacuum. Before you head to production or purchase inventory, be sure to run some product validation surveys. In …

Some authors have a love-hate relationship with book descriptions — especially those that appear on jacket covers. On the one hand, what if they give too much away? But on …

Even if you’re not much of a dog person, you pretty much can’t resist smiling when you see a puppy. Just try to glare at one. I dare you. (It’s …

There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you …

At PickFu, we’re always talking about the importance of Amazon product photos. A consistent tip we’ve observed over the years: shoppers want to see every component that’s included with the …