Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You …

Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing. As Amazon grows more and more competitive, a seller’s need for an edge gets greater every …

There’s a saying among writers that writing is indeed an art: the art of getting your butt in the chair, staying there without checking Facebook, and writing. Even before laptops …

Introduction If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey, where you’re …

The key to success in the App Store is to optimize, optimize, optimize. In this article, we’ll introduce five key App Store ranking factors and how to master them. 5 …

It’s cliché to begin a novel with the phrase “It was a dark and stormy night.” Snoopy immortalized the moody opener by using it to start all his novels in …

One of the keys to running a successful e-commerce store is having beautiful product photography. Since customers shopping online cannot see or pick up products in person, they rely on …

When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as …

Deciding to open an e-commerce store is an exciting move. Creating your own business, whether with physical inventory to manage or through dropshipping, is no small task. You need the …

Getting products listed on your e-commerce website is only the beginning of the sales cycle. Once customers purchase from you, it’s important to gather information from them using product feedback …