Guides and how-tos
Dig in and uncover expert tips and the aha insights you didn’t realize you needed.
Monadic testing is a research-based testing concept. But what is it and when should you use it? How should monadic testing complement other kinds of testing, such as focus groups or …
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How to pitch an app idea
Modified: by Laura Ojeda MelchorApps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When …
You’ve decided to plunge into the world of e-commerce, but there’s a problem: you aren’t sure how to get started with eBay product sourcing. You might already be familiar with …
One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream …
If you’re looking for a fully customizable e-commerce platform, Magento 2 is the place for you. Unlike other e-commerce sites like Shopify — which is an excellent choice for small …
Sourcing products to sell can be done through various methods such as dropshipping, print-on-demand, wholesale, and custom manufacturing. Today, let’s take a look at Amazon FBA product sourcing and answer …
Not everyone is as lucky as fiction writers, who can get away with being pantsers. That’s writer-speak for “drafting by the seat of your pants” instead of following an outline …
We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too. But isn’t that how it …
Your guide to market positioning
Modified: by Laura Ojeda MelchorImagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?
You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …