People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. …

Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends …

Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a …

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store. Let’s not pretend that 2020 …

Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the …

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The …

With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …

You’ve done the work creating gorgeous imagery for your brand’s advertising campaign. Now it’s time to do as the big agencies do: test your creative content before you launch. In …

The product: Dr. Stepper, a foot-operated metal door opener. The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.” Product packaging …

Mobile apps burst into the world in 2007 with the first iPhone, and they haven’t slowed down since. There are millions of mobile apps out there. Most people have around …