Guides and how-tos

Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

You’ve done the work creating gorgeous imagery for your brand’s advertising campaign. Now it’s time to do as the big agencies do: test your creative content before you launch. In …

The product: Dr. Stepper, a foot-operated metal door opener. The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.” Product packaging …

Mobile apps burst into the world in 2007 with the first iPhone, and they haven’t slowed down since. There are millions of mobile apps out there. Most people have around …

We’re surrounded by taglines in our daily lives. The best ones break through the noise, get our attention, and prompt us to act. So how do you write a memorable …

For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify.  Big Cartel and Shopify have a lot in …

Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable …

Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is …

Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it …

If you’re tempted to skip using market research techniques before launching a product, think again. Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into …

Attention spans are not what they used to be.  As we crave more convenience and quick fixes, audiobooks will continue to increase in popularity. If you’re an author, this is …