Guides and how-tos

Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

Some might say that writing is its own reward. But once you’ve put your book up for sale, sales can be an even better reward. Many users turn to PickFu …

As Americans, we often scratch our heads at the legions of international soccer fans who can live with a tie. A score like 2-2 (or even worse, a 0-0 draw) …

Sportsman checking health mobile app

Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it …

Mike Fishbein has self-published 12 books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote …

An attractive photo, a great layout, a memorable logo or app icon — these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app …

It’s one of the most common questions we hear from PickFu users: How do I test more than two options? There’s two main approaches to doing just that, but before …