E-commerce

How to sell clothes on Amazon

People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. …

The Amazing Listing, powered by PickFu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its …

Clothing designer takes photographs of designs for e-commerce

Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a …

Marketing to baby boomers

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store. Let’s not pretend that 2020 …

Which One Won: pet supplement tagline

Our pets are living their best lives. Pet owners in the U.S. spend nearly $100 billion annually on their furry friends. That’s a lot of kibble and chew toys, not …

How to launch a successful crowdfunding campaign

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The …

focus group

Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …

Seller's guide to Walmart listings

Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings. Walmart is the fastest-growing online retailer in …

A cover image that reads "DIY Market Research: What You Need to Know."

With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …

Daniela video recap: test ad campaign creative on PickFu

You’ve done the work creating gorgeous imagery for your brand’s advertising campaign. Now it’s time to do as the big agencies do: test your creative content before you launch. In …