E-commerce
Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.
The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon …
What’s one of the first things moms-to-be add to their Amazon baby registries? Nursing covers. They’re irresistibly stretchy, and they aren’t just for breastfeeding. Moms also use them as shopping …
Shopify A/B testing: The ultimate guide
Modified: by Laura MelchorIt’s thrilling to set up your own online store, especially on a platform like Shopify, which makes it easy for sellers to create and maintain sleek e-commerce storefronts. But despite …
Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook. In marketing terms, the basic difference between targeting and retargeting …
Editor’s note: Thanks to G2 for providing this guest post on building your e-commerce tech stack. There are more software options for e-commerce businesses now than ever before. As consumers …
Ever wonder what shoppers are actually looking at when browsing Amazon listings? Do lifestyle images matter more than infographics? What about pure product photos? Watch as Daniela breaks down a …
Meet the interviewer Meghla Bhardwaj is the founder of The Asian Seller, a community of e-commerce and Amazon sellers who share information and resources on building online businesses in Asian …
6 tips to improve eBay listing optimization
Modified: by Laura MelchoreBay has been an e-commerce seller’s dream spot for years — and for good reason. You can sell almost anything on eBay: used items, collectibles, refurbished gadgets, and of course, …
On the internet, and especially in a competitive marketplace like Amazon, reviews matter. E-commerce sellers count on positive reviews to build their customer base. Reviews are Amazon gold, but they …
Since Amazon customers can’t experience your product in person, they rely on listing photos. That’s why following Amazon image requirements is crucial to making the sale. Your main listing photo …