E-commerce
Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.
When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as …
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Why testing your creative in context is a smart move
Modified: by Kim KohatsuPickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …
When it comes to e-commerce, anything that moves the needle up is a welcome change. I spoke with leaders from successful e-commerce sites to discuss site features that increased sales. …
DIY product photography: 5 dos and don’ts
Modified: by Kim KohatsuEditor’s Note: Thanks to Peter Alessandria, photographer at GreatProductShots.com for the following guest post about DIY product photography. 1. DIY Product Photography: The camera DON’T use your cellphone. Please. It’s …
I’ve written before about how a simple photo swap can dramatically increase sales. But how do you accomplish that gorgeous product photography? Should you hire a professional, or can you …
“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” – Fanny Brice Exactly who likes your product or …
Steve Chou runs an online store called Bumblebee Linens. As an e-commerce site owner, he knows that an appealing photo can make the difference between losing a customer and making …
