A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents?
Sellers understand that perfecting an Amazon listing can boost the chance of making a sale. Amazon optimization requires getting every aspect of that listing right, from the name of the product to the images featured.
In this PickFu poll, a seller asked 100 people to shine a light on which product image was most attractive.
Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing.
Finding the right profitable product to sell on Amazon is important in building a successful brand. However, even if you are selling the best product with high demand in the market, an optimized product listing is still important to dethrone your competitors and drive more sales for your business!
Many sellers find optimization challenging, but with the right technique, you can create compelling listings and build a strong brand on Amazon.
Receiving reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may be, and more. Reviews show the quality of your business and build trust in your product based on what others say.
To ask for reviews, you can use feedback tools through Amazon, encourage your shoppers to leave reviews post-purchase, send messages to your email list, or even leave a thank-you note within the packaging of a bought item.
However, there’s also etiquette that goes along with review solicitation. Here are some dos and don’ts on how to get reviews on Amazon.
What are e-commerce tools? Software that helps you run your business online. E-commerce has grown so much as shoppers want the convenience of having products delivered to them. If you’re thinking of running an e-commerce store, there’s a lot to learn.
Many aspects go into running a business, especially an e-commerce store. This includes where to host your store, A/B testing, and how to get feedback, just to name a few.
To help, we’ve narrowed down some of the best e-commerce tools for you to investigate and choose from.
At PickFu, we’re always talking about the importance of Amazon product photos. A consistent tip we’ve observed over the years: shoppers want to see every component that’s included with the purchase. Your product infographic design can be an attractive visual way to convey this information.
In this PickFu poll, a seller asked 50 Amazon Prime members which image they’d be most likely to click on. Each product infographic design showed six magnetic spice containers, a chalk pen, and labels, but only one option (Option B) showed the product packaging.
When pet owners pick out accessories for their furry friends, they tend to be picky. It makes sense; a dog or cat takes up a lot of space in your home and life, and you want their bed, toys, and dishes to look decent among the general décor. This also creates an opportunity for online sellers. The most effective way to know what the best cat products to sell are is to ask cat owners.
The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon product description. Product packaging is an essential brand asset, and perhaps even more important for food products. After all, we eat with our eyes first.
In this recent PickFu poll, an online seller puts their food product packaging design to the test with 50 Amazon Prime members who are avid home cooks.
Imagine this: a customer browses Amazon, looking for the perfect handheld latte frothing stick. Options abound, many of them with excellent reviews, and she’s having a hard time deciding which one to buy.
So she reads the Amazon product descriptions for several of her top choices. Some are just chunks of text, replete with run-on sentences and typos.
This makes her wonder if the company is high-quality. Will it really be able to deliver a lasting product if they can’t take the time to craft a sharp description?