5 Ways to Finance Your Next Big Product Launch

December 30th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing.

If you’re launching a new product, you’re likely going to need financing to cover the investment. But which type of financing is right for your business? To help you understand the lending landscape and choose a funding option that will generate a solid ROI, we put together the following guide of five ways to finance your next big product launch.

Amazon A/B Testing: What to test for the highest impact

December 23rd 2019 By Kim Kohatsu

Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing.

As Amazon grows more and more competitive, a seller’s need for an edge gets greater every month. What if there was a strategy you could implement that made Amazon Ads cheaper, product launches more effective, and click-through and conversion rates higher? There is! It’s Amazon A/B testing.

Unlike your own e-commerce website, Amazon’s platform doesn’t allow you to install split testing plugins or tools. And messing with a listing too much can make the Amazon algorithm go haywire, putting your existing ranking at risk.

So how do we do it? In this article, I’ll dive into how to split test your listing, what to test, and how to gather the best data without messing up your Amazon indexing or ranking.

PickFu Interview with E-commerce Evolution

December 16th 2019 By Laura Melchor

Meet the interviewer

The E-commerce Evolution Podcast interviews top experts in the world of e-commerce. The show is hosted by Brett Curry of OMG Commerce, a company that specializes in search marketing for e-commerce. Because PickFu helps so many people make decisions for their e-commerce ventures, Curry hosted PickFu co-founder John Li.

Read on for interview highlights, or listen to the entire interview here.

The E-commerce Marketing Strategy You Didn’t Know You Needed

Modified: August 26th 2020 By Laura Melchor

Introduction

If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey, where you’re still deciding whether to set up your own site or create an Etsy or Amazon page.

Or maybe you started your business a few months ago with high hopes, but nothing’s happening. The water is quiet and no one’s biting. What can you do to keep your brand from flopping?

It all starts with having a strong e-commerce marketing plan. Without marketing, your business goes nowhere.

This guide will take you on an overview of steps you can take to solidify your e-commerce marketing strategy and make your brand thrive.

How PickFu Helps to Grow Million-Dollar FBA Brands

Modified: July 21st 2020 By Kim Kohatsu

An overnight sales boom.
The rise from 0 units per day to 200.
The potential to increase revenue by over a million dollars.

Most businesses dream about these results. But Thrasio, a company that acquires and operates million-dollar Amazon FBA brands, made it happen. Now, Thrasio uses PickFu to replicate this success again and again.

Testing E-commerce Listings Against Competitors: PickFu Interview with EcomCrew

Modified: November 14th 2019 By Laura Melchor

Mike Jackness and Dave Bryant are the minds behind EcomCrew, a site that gives entrepreneurs the type of e-commerce advice that produces real-time results. In their EcomCrew Podcast, the two share personal advice and interview businesses that can help their customers grow their brand.

After meeting PickFu co-founder John Li at Sellers Summit, Mike Jackness decided to host John on his podcast.

Read on for interview highlights, or listen to the entire interview here.

How PickFu Helps E-Sellers: Interview with Seller’s Choice

November 4th 2019 By Madeline Raynor

Recently, PickFu’s Director of Marketing Kim Kohatsu joined Andrew Maffettone from Seller’s Choice to discuss how PickFu gives e-commerce sellers easy access to market research. Founded by a team of experienced e-commerce sellers, Seller’s Choice offers a wide range of service packages based on the solutions that online sellers seek.

PickFu Interview with EcomHub Podcast

Modified: June 30th 2020 By Laura Melchor

Meet the interviewer

The EcomHub Podcast, run by e-commerce entrepreneurs Tom Wang and David Zaleski, discusses anything and everything to do with e-commerce. They talk shop about Facebook marketing, email marketing, Amazon selling, and everything in between.

They’ve used PickFu before for their own businesses, so when David met PickFu co-founder John Li at the 2018 Internet Retailers Conference + Exhibition, or IRCE, in Chicago, they decided to keep in touch.

Read on for interview highlights, or listen to the entire interview here.

12 Tips for Beautiful E-commerce Product Images

Modified: August 7th 2020 By Robyn Petrik

One of the keys to running a successful e-commerce store is having beautiful product photography. Since customers shopping online cannot see or pick up products in person, they rely on the product images you post to make their decisions. E-commerce product images act as a first impression, so they must look professional, polished, and trustworthy.

Beautiful images convey the value of your products and create trust in your brand. When done well, product photos engage shoppers and convert more of them into paying customers. Whether you’re working with a generous budget or no budget at all for photos, we have 12 tips to help you create beautiful e-commerce product images.

Which One Won? How to handle close results

October 23rd 2019 By Robyn Petrik

As an Amazon seller, there are endless details to decide on when choosing inventory. Finalizing which colors to offer your products in can make or break sales. Color is one of the first things a customer will notice about your product and will either draw them in or turn them away.

The seller in this PickFu poll was trying to decide which shade of blue to choose for this waterproof speaker. Option A is aqua, a cooler color, and Option B is turquoise, which is a touch warmer. With two similar shades of blue, can you guess which color the respondents preferred?