Editor’s note: Thanks to G2 for providing this guest post on building your e-commerce tech stack.
There are more software options for e-commerce businesses now than ever before.
As consumers have become smarter buyers who are pickier with their purchasing decisions, software businesses have had to adjust in order to stand out to consumers. This has not only resulted in software becoming increasingly more intricate to fit the needs of buyers, but the array of available options also continues to increase.
For the consumer, this is a positive shift because, well, people love options. However, it can also become overwhelming when it’s time to create an e-commerce tech stack that will help you offer the best buyer journey possible.
Choosing the best product image is crucial for online sellers. Product images impact click-through and conversion rates, so it’s hard to overstate the importance of high-quality images. Attractive images lend credibility to your product and instill trust in your brand.
The seller of this workout towel bundle understands the need for a strong main image and created this PickFu poll to test two images. Both images feature the same products but have slightly different spacing and proportions. By split testing the two images, the seller quickly learns which image is more appealing to a general audience.
Meghla Bhardwaj is the founder of The Asian Seller, a community of e-commerce and Amazon sellers who share information and resources on building online businesses in Asian countries.
Meghla hosts a conference in Hong Kong for global private label e-commerce sellers. She also runs a YouTube Channel and podcast, where she recently talked with PickFu co-founder Justin Chen about how PickFu can be used as an e-commerce split testing tool.
When choosing products to sell online, you don’t have to reinvent the wheel. If the product you want to sell is popular with the masses, embrace its popularity.
But because trends come and go, it’s good to test products side by side and see which is more appealing. You’ll get an idea of which products to stock up on.
In this PickFu poll, the seller is choosing products to sell online by asking which set of motivational wall art prints would be more popular. The two sets of prints have different motivational sayings and different designs. The most notable difference is that Option A includes some graphic elements, while Option B is just text designs.
While browsing, online shoppers focus most of their attention on your product images for Amazon. Amazon sellers need professional-looking photography for product listings, including detail shots, lifestyle scenes, and key images.
An e-commerce seller used this PickFu poll to test two key images from a general audience of 50 respondents. Each image is a variation of a product flat lay showcasing the included colors, sponges, and brushes of the seller’s face and body paint kit.
Both key images have similar layouts but Option B includes a picture of a female model covered in the body paint. There are also variations in the features highlighted on the main graphics. Between the two product images for Amazon, can you guess which one won?
eBay has been an e-commerce seller’s dream spot for years — and for good reason. You can sell almost anything on eBay: used items, collectibles, refurbished gadgets, and of course, new goods. And while there’s a market out there for nearly anything you could sell on eBay, you need to keep your eBay listing optimization skills sharp and up-to-the-minute.
Also called eBay SEO, eBay listing optimization makes it easier for your target audience to find your product amidst the 1.3 billion listings currently featured on the site.
Everything you post on your listing, therefore, needs to be aimed at shopper ease and satisfaction. By optimizing your eBay listing according to your buyers’ needs and desires, you’re optimizing the listing for eBay’s search engine.
Deciding what product to sell is just the first challenge that an entrepreneur has to face. Once you’ve got an idea of an item in mind, you also need to choose the coloring, packaging, and design of that product.
Often, it’s easy for businesses to get stuck in their own
minds during this stage of the sales strategy. Entrepreneurs can quickly end up
picking the product design that they like most, rather than adhering to
the preferences of their customers.
But with PickFu, it’s easy to get insight into the kind of items customers actually want to buy. For instance, in this recent PickFu poll, the business owners asked respondents which style of coaster they were most attracted to.
On the internet, and especially in a competitive marketplace like Amazon, reviews matter. E-commerce sellers count on positive reviews to build their customer base. Reviews are Amazon gold, but they can be hard to get. That’s where your new best friend comes in: the Amazon feedback tool.
Since Amazon customers can’t experience your product in person, they rely on listing photos. That’s why following Amazon image requirements is crucial to making the sale.
Your main listing photo is especially important. Not only will it show up first on your product page, but a thumbnail appears in search result pages, too. This means that your main photo could greatly impact your product’s clickthrough rate.
Check out this guide to learn the nitty-gritty of good product shots: everything from technical details to choosing which photo to feature.