Which One Won? In e-commerce product images, does sex sell?

Modified: March 27th 2020 By Madeline Raynor

“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting e-commerce product images.

In a recent PickFu poll, an online seller ran a split test asking respondents to choose between two featured images for an exercise belt.

Option A depicts a model wearing the belt with an inset showing the back view of the product. Option B shows a model wearing the belt, but with a different pose. An inset advertises that a wrist wrap is included. In Option A, the brand name on the belt is “posture.” In Option B, it is “GO4FIT.”

Can you guess which one won?

What Savvy Amazon Sellers Know About Currency Conversion that Others Don’t

Modified: April 9th 2020 By Kim Kohatsu

Editor’s Note: Thanks to PingPong for the following guest post.

If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange $100 at one bank, and you may get back what’s equal to $98. Exchange someplace else, and you may get more like $92.

A few dollars here and there may not be a huge deal while you’re traveling. But for Amazon sellers, when the amounts become larger, those tiny fees become giant holes in your company’s bottom line.

Let’s take a closer at the numbers.

When Is the Right Time for Outsourced Operations?

May 6th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Connor Gillivan of FreeeUp for the following guest post.

While the earning potential of e-commerce is unquestionably good, running an online store isn’t as easy as it looks. When businesses need help, many entrepreneurs turn to outsourced operations. Help from the gig economy is usually easier and more cost-efficient than full-time staff.

The idea of outsourcing is exciting, especially for a startup just beginning to feel the need for it. If you’re reading this, you’ve probably considered outsourcing too. But when is the right time?

Which One Won? Making sure the design serves the product

Modified: February 12th 2020 By Madeline Raynor

Since the contents of a subscription box are ever-changing, the box itself must represent the brand and convey what treasures customers can expect when they open it.

The Tapas Club, a gourmet Spanish food subscription box, recently used PickFu to get feedback about the design of its box. The seller received 50 responses from the general population in 24 minutes.

Option A features red and white Spanish tile print, while Option B’s multicolor illustrations showcase different aspects of Spanish culture.

Can you guess which one won?

Five Tips to Improve Your Amazon Seller Reputation

Modified: April 30th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post.

From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is key to continued business growth. In a digital marketplace, having the metrics to prove that you are a reliable seller with products that deliver is one of the best ways to convert sales. Let’s look at five ways to improve your Amazon seller reputation.

How to Grow an Amazon Business into a 6-Figure Income

Modified: April 30th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Urtasker for the following guest post.

E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers the perfect platform to attract a large number of qualified leads.

How do you funnel the maximum number of visitors to your Amazon product listing? Just some of the few online tools and strategies include

social media advertising
search engine optimization
online forums
press releases
PPC campaigns
influencer marketing
business directories

However, when it comes to hitting the magic six-figure revenue number, what steps must an Amazon seller take to make the dream happen? Let’s dive in with some strategies.

Which One Won? Organization vs. Clutter

Modified: June 12th 2019 By Madeline Raynor

When designing the main image for a product that consists of multiple pieces, it’s critical to think about how the component parts are arranged.

In a recent PickFu poll, one Amazon seller split tested two main product images for a Treasure Box toy set. The seller received responses from 50 members of the general population in 26 minutes.

In Option A, the toys form a clump in front of the box, playing off the visual we associate with a treasure chest: a pile of gold, silver, and jewels straight out of a tale of swashbuckling pirates on the high seas.

Option B shows the toys neatly organized in front of the box, with like items displayed together.

Can you guess which one won?

Which One Won? Testing product photos and learning from a leg

Modified: June 12th 2019 By Madeline Raynor

If you’re selling a product that shoppers may be unfamiliar with, the main product image is an opportunity to convey how it’s used. That’s why testing product photos is essential to help your listing stand out.

In a recent PickFu poll, an e-commerce seller asked a panel of 50 women to choose between two product images for a set of resistance bands.

Both choices showed an image of the bands with a storage bag, but Option B featured a photo of a ballerina using a band to stretch her leg, while Option A showed only the ballerina’s leg.

Can you guess which one won?

Which One Won? Displaying Packaging on an E-commerce Listing

Modified: March 21st 2019 By Tara Porter

What’s the right balance of text to photo on an Amazon listing? Do users prefer seeing the product packaging on a listing? These were some of the questions addressed in a recent PickFu Poll.

Here’s how this Amazon split test was set up. A company asked a test panel of men and women, ages 18-44, “Which design do you like most and why? Would you leave 5-pack circle on or not? Why?”

Option A shows five different burp cloths laid out, giving consumers a view of the pattern on each cloth.

Option B shows each cloth rolled up with a picture of the cloths in the packaging on the side.

On both images is a large teal-colored circle that reads “5-Pack.”

Can you guess which one won?

Which One Won? Tips for a Winning E-Commerce Photo

Modified: February 7th 2019 By Tara Porter

Which One Won? Tips for a Winning Health Supplement Photo

Creating e-commerce photos for health supplements can be tricky. Not only does the product need to address the health benefits for the potential customer, but it also needs to look appetizing.

One company tested two photos for an e-commerce listing of its matcha green tea powder. It asked the test panel, “Which label looks better for green tea powder?”

Option A featured a pile of bright green matcha powder in a white bowl against a bright white background.

Option B shows the product made into a green iced drink against a white background.

Both images show the same text.

Can you guess which one won?