Clay Ostrom is the co-founder of a consultancy called Map & Fire which helps brands develop Lean Strategy. He was introduced to PickFu in a Medium article by Mike Fishbein, who we’ve also featured here on the PickFu Blog.
Message Testing Polls
Taking Mike’s advice, Clay used PickFu conduct marketing message testing for two titles of a Medium article he was writing. He wanted to see which title and illustration had more click appeal.
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User reviews not only influence other users to try your app, but they help boost your app’s visibility in an already crowded marketplace. We spoke with app creators and got their tips on encouraging user reviews.
Target Early Adopters
When you’re first launching an app, introduce it to enthusiasts who read up on new apps. “Early adopters, like those found on Product Hunt, Hacker News, etc. are far more likely to leave reviews because they understand the importance of reviews on your business,” said Brandon Wright, who works in marketing for ThoughtLab. … Continue reading
A book’s title is its calling card. It’s how a potential reader finds your book. It’s how a satisfied reader talks about it to a friend.
So when it’s time to dream up a book title, what must you consider? We turned to five experts on the topic, who shared these tips:
Word of Mouth
Word of mouth is still the number one reason readers buy books. If you want to maximize your sales and earnings as an author, you need to understand the word of mouth sales process. It all starts with your book title.
Every word of mouth sales process has three simple steps: … Continue reading
Exactly who likes your product or design should never be a mystery to you. Knowing your audience means understanding their needs and desires, and knowing how best to address them.
On PickFu, you always know who answers your polls – each result includes a demographic breakdown of gender, age, income, ethnicity, and education level. But you can also target certain demographic groups so that only certain subsets of the population respond to your poll. … Continue reading
When Steve Jobs talked to Fortune in 2000 about the Mac OS X’s Aqua interface, he delivered a classic line:
“We made the buttons on the screen look so good you’ll want to lick them.”
Today, an app’s icon needs to meet that standard if it’s going to gain traction with users. We reached out to app creators and UX designers to understand how to think about your app’s icon. Here’s what they shared: … Continue reading
It started with an idea. Then it turned into a manuscript. Maybe you used one of the eight tools we highlighted to write and edit that manuscript. Now it’s time to publish. How can you transform and format your text into an attractive, sellable e-book? Whether you’re a design pro or a design no, these five tools will help you create a stunning, professional layout for ePub and Kindle formats. … Continue reading
At its most basic, writing only requires a pen and paper. But these eight tools will help you take your writing further – from composition to grammar checking, from workshop groups to professional editing.
Google Docs just might replace Microsoft Word, especially if you’re collaborating with co-authors or an editor. Everyone can access and edit a document in real-time, and there are chat features and comments to hammer out any sticking points. The real-time nature of Google Docs spares you the confusing process of emailing different versions back and forth, keeping everything centralized. Your work is stored in the cloud, meaning you can work on your book from any device when you’re on the go. Best of all, it’s free. … Continue reading
Self-publishing is a learn-as-you-go process. Authors must constantly adapt and try new tactics in order to get their books in front of the right audience. We asked experienced authors if there was a single thing they did that helped boost sales. Here’s their helpful advice. … Continue reading
Launching in the App Store means being at the mercy of Apple and Google, a nerve-racking prospect. Rejections can sometimes seem arbitrary, and unforeseen bumps in the road can delay a launch.
We asked experienced app developers what they wish they had known before releasing their first app. Here’s what they said: … Continue reading
Some might say that writing is its own reward. But once you’ve put your book up for sale, sales can be an even better reward.
Many users turn to PickFu to test book titles and cover designs. But PickFu can help you hone a book’s description, too. Below are tips from self-published authors on what makes a book description sing — and how to get the cash register to ring. … Continue reading