How to Split Test Amazon Listings Using PickFu: Interview with Feedbackwhiz

September 23rd 2019 By Robyn Petrik

Wondering about the best way to split test your Amazon listings? Kim Kohatsu, PickFu’s Director of Marketing, recently sat down with Rob Stanley from Feedbackwhiz to discuss how to leverage PickFu as a split testing solution.

Feedbackwhiz builds innovative seller management software for Amazon sellers, including order management, email automation, and feedback campaigns. Feedbackwhiz focuses on helping merchants boost their businesses and is already used by thousands of Amazon sellers.

The Best Product Feedback Tools for E-commerce Products

Modified: September 18th 2019 By Robyn Petrik

Getting products listed on your e-commerce website is only the beginning of the sales cycle. Once customers purchase from you, it’s important to gather information from them using product feedback tools.

But how should you get as many online reviews and as much feedback from your customers as possible, without chasing each one of them down with a ton of emails back and forth? That’s where product feedback tools come in. We’re going to take a look at two types of tools that will do the heavy lifting for you: online reviews and customer surveys.

Streamlining your process with product feedback tools will create exponential growth for your business and ultimately lead to more sales.

Which One Won? How to write a medical book title

Modified: May 6th 2020 By Laura Melchor

It’s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction books especially, titles play a crucial role in marketing: unlike with fictional novels, readers want to know exactly what they’re getting.

One medical author created a PickFu poll to test potential titles for a nonfiction book about handling Alzheimer’s. The book aims to appeal to caregivers.

Option A is Alzheimer’s Disease and other dementias: Coping and Caring. A BETTER Approach For The Caregiver. Option B is Alzheimer’s Disease and other dementias. A Better Approach to Coping and Caring.

Can you guess which one won?

5 Common Amazon Seller Mistakes to Avoid

Modified: October 11th 2019 By Kim Kohatsu

Editor’s Note: Thanks to BQool for providing this guest post on common Amazon seller mistakes.

Amazon operates differently than other online shopping platforms by focusing heavily on the buyer’s shopping experience. As a buyer-oriented marketplace, Amazon has strict rules for sellers in terms of account settings, product management, logistics, customer service, and feedback. If you do not understand these ground rules, you could fail on this world-famous e-commerce platform. Be sure to avoid these five common Amazon seller mistakes.

Which One Won? How to photograph clothing

September 4th 2019 By Madeline Raynor

In this week’s featured poll, an e-commerce seller learned an important lesson about how to photograph clothing for Amazon.

The pollster tested two product images on an audience of Amazon Prime members. Option A showed a folded pair of tights. Option B showed a pair of legs modeling the tights.

Can you guess which one won?

What is Amazon Listing Optimization?

Modified: May 21st 2020 By Laura Melchor

If a customer is searching for a product on Amazon — cookware, for example — they’re likely to select a pot or pan featured on the first page of their search results. They’ll never see the thousands of other products because the first page of results met their needs before they even had to click to the second page.

According to Amazon’s data, 70% of users only view the products on the first page. As an Amazon seller, you want your product to rank on that page so that people will actually see it.

Amazon listing optimization is a course of deliberate actions meant to help your product listing rank on the first page for relevant search terms. These actions may include tracking keywords, optimizing content such as photos, title, and description, and improving your seller reputation. Because selling on Amazon is a tremendously competitive online marketplace, ranking for relevant terms can often be difficult.

Which One Won? Testing tagline ideas for your business

August 28th 2019 By Robyn Petrik

The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be catchy, enticing, and a clear representation of what your business is.

In this PickFu poll, the entrepreneur wanted to gauge the reaction of a specific audience to two different tagline ideas for a cooking subscription business. The pollster narrowed their respondent pool to those between the ages of 25-44 with an income higher than $60k.

Option A: Make Cooking Rad
Option B: Cooking’s Fun Again

How to Discover High-Volume Keywords on Amazon

August 26th 2019 By Kim Kohatsu

Thanks to Seller Motor for providing this guest post on discovering high-volume keywords on Amazon.

Whether you are selling a new product on Amazon or adding a new product to your line, you should be selective with the keywords you choose. A title or description on Amazon that includes high-volume and highly relevant keywords will rank higher than one with low-volume or irrelevant keywords. But what is the optimal way to discover high-volume and highly relevant keywords for Amazon?

The following guide covers the fundamentals of keyword selection to help boost your Amazon ranking.

Which One Won? Designing a book cover about postpartum depression

August 21st 2019 By Laura Melchor

Designing a book cover about a subject like postpartum depression can be tricky. You want to convey the seriousness of the disorder while also inviting readers to open the book.

One author used PickFu to create a round-robin tournament with three head-to-head matches to choose the perfect cover for her book about coping with postpartum depression. She tested exclusively from a female audience.

Option A’s cover is in black and white with an image of a woman in the middle. But instead of the woman’s upper body and head, you see a cloud of gray.

Option B’s cover, a soft purple, takes a slightly lighter approach: it features an upside-down pacifier in the center.

Option C resembles the cover of a young adult novel with large font reminiscent of handwriting.

Can you guess which one won?

How to Improve Your E-commerce Photos

Modified: August 19th 2019 By Robyn Petrik

If a picture is worth a thousand words, it’s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings are the photos you’ve included.

Before a customer purchases your product, they want to know what it looks like. Beyond that, they want to get a sense of the product’s size, what it will feel like, and how it will fit into their life. Since your customers are shopping online, they obviously can’t experience the product in real life first. Your product photography must answer all those questions for your customers, convincing them that this is the right item for them.

Here are ten tips for improving your e-commerce photos and creating more sales.

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