Which One Won? Book cover designs that appeal to working moms

June 19th 2019 By Laura Melchor

If you’re a parent who also works, you know how hard it is just to survive some days. So when a book comes along promising to help you navigate a career, kids, and holding onto your self-love in the process, you’ll want to buy it. But which book cover designs will attract your attention the most?

One author created a PickFu poll with a special target audience — parents of 1, 2, or 3 children — to find out.

While both book cover designs feature the same photo, the layout is different. Option A has small orange lettering above the unframed photo and more orange lettering below. Option B chooses a bolder all-caps font, frames the picture in yellow, and adds a background to the author’s name and credentials.

Can you guess which one won?

What’s the Best Amazon A/B Testing Tool for You?

Modified: May 21st 2020 By Laura Melchor

Figure out which Amazon AB testing tool is right for you

An Amazon A/B testing tool helps e-sellers figure out exactly what element in their product listing drives customers to act. In a traditional Amazon split test, sellers run variants of their product listing, collecting data over time to figure out which listing garners more conversions and sales.

These four tools can help you carry out an Amazon A/B test. The first three gather data from live tests on the Amazon marketplace. The data comes from actual customers who browse your products, although they do not know their shopping behavior is being monitored for a test.

The fourth helps you choose which variants (such as title, images, and description) customers will like best before you go live with your product and outside of the Amazon marketplace, giving you more control.

Which One Won? Mobile app designs that appeal to players

June 12th 2019 By Robyn Petrik

Mobile app designs are a crucial component of user engagement. Everything from your app icon to the user interface can affect how addictive an app becomes and whether it drives revenue. In a pay-to-play game, your in-game store must be visually appealing and easy to use in order to encourage more purchases.

A mobile app developer created two mobile app designs and tested them in this PickFu poll. The two in-game shops had different color schemes. Option A had a tropical background while Option B had a plain background. The differences were fairly subtle but made a big difference in the poll results.

Which One Won? A simple way to add action to a product image

Modified: June 12th 2019 By Madeline Raynor

In this week’s Which One Won?, we’ll learn a trick for instantly adding color to a product that may not be very interesting to look at by itself.

In this poll, an e-commerce seller asked a targeted audience of Amazon Prime members which image they preferred for a smartphone tripod set.

Option A is a view of the tripod and accessories. Option B shows a smartphone attached to the tripod with a beachy photograph on the screen. On the left, a hand is using one of the accessories.

Can you guess which one won?

PickFu Interview with Business of E-commerce

Modified: January 24th 2020 By Laura Melchor

On the Business of E-commerce podcast, Charles Palleschi interviews guests to talk about tips, tricks, and strategies to help retailers launch and grow their e-commerce business. Since PickFu plays an important role in e-commerce, Charles asked Kim Kohatsu, PickFu’s director of marketing, to be on the show.

Read on for interview highlights, or watch the entire interview here.

How to Advertise on Amazon with PPC Ads

Modified: May 21st 2020 By Kim Kohatsu

Editor’s Note: Thanks to Zhané White of Sellozo for contributing this guest post on how to advertise on Amazon.

PPC, or pay-per-click advertising, means exactly what it sounds like: you pay every time a potential customer clicks on your ad. These sponsored ads may show up in search results when people look for a certain item. Below is an example of how sponsored ads look compared to the organic listings:

You should continually optimize your PPC ads. If you’re not, chances are they’re not performing as well as they could be. Let’s go over how to advertise on Amazon and improve your campaigns.

Which One Won? Choosing a brand name that people connect with

Modified: May 21st 2020 By Robyn Petrik

Choosing a brand name is a big undertaking. Brand names need to be clever and catchy but also instantly recognizable, especially to people who are discovering it for the first time.

One business owner considered two names for a brand that enables apartment dwellers to start an organic vegetable garden in their limited outdoor space. Using PickFu to test two different names, the business owner asked respondents which name represented the business idea better.

Respondents chose between PatioHarvest (Option A) and PorchFarmer (Option B). A clear winner emerged between the two. Which brand name do you think it was?

How to Encourage Customers to Write Reviews on Amazon

May 28th 2019 By Kim Kohatsu

How to encourage customers to leave product reviews with email marketing

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post.

Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making a purchase, and around 84% of people will trust a product review as much as a recommendation from a friend or family member.

Unfortunately, most customers do not leave product reviews. Product reviews are critical to your success, but they can be hard to come by. So what is a seller to do? How do you prompt customers to leave product reviews on Amazon without violating Amazon’s strict terms of service?

Which One Won? Ranking book cover design ideas

May 22nd 2019 By Laura Melchor

If you’ve written a book with an unusual subject, what book cover design ideas go best with it? An ordinary, traditional cover to offset the uniqueness of your content? Or a cover that hints at the surprising revelations readers will discover inside?

Author Mika Terry ran a ranked poll on PickFu to find out which book cover design ideas were most appealing. Out of eight potential covers, poll respondents chose their top three.

Option A shows a silhouetted bob haircut with the title and subtitle in a playful font.

Option B changes the colors and adds a snake to the bob. The font is thicker and looks more serious.

Option C is completely different from Options A and B, with a quirky yellow border boxing in a purple Medusa.

Can you guess which one won?

7 Important E-Commerce Metrics and Why They Matter

May 20th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Charles Palleschi of Spark Shipping for the following guest post.

The saying, “What gets measured gets managed” (often erroneously attributed to Peter Drucker), shows that tracking key metrics is important. But it still leaves the question, what e-commerce metrics should we be measuring? These seven KPIs should top your list. Let me explain why.

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