You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …

Gamers want hardware for the holidays. Will they be able to get it? The mobile gaming and tech industries are known for offering substantial holiday discounts. With companies and consumers …

If you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …

Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …

We’ve entered peak holiday gift-buying season. Are your Amazon product listings ready? As shoppers’ gift lists grow, so does their desire to get those lists down to zero with minimal …

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

Online gaming isn’t all fun and games. On the contrary, toxic behavior among gamers is widespread — almost to the point of being accepted as the norm — with 70 …

The challenge: making packaged foods look enticing on Amazon. Photos of food sell themselves, right? Not in e-commerce, they don’t. Consumer packaged goods (CPG) companies that sell on Amazon face …

It takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …

Welcome to Expert’s Corner, our new interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. It’s a wide net. Then …