Industries
Wireframes are similar in purpose to a blueprint. At their core, they are stories about the future. Also known as a skeleton, a wireframe is a static, low-fidelity representation of …
- Business ·
- Customer stories ·
- Ideation ·
How B-school students use PickFu to spark innovation (and earn their MBAs)
Modified: by Janet Rausa FullerLooking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …
Choosing the color of an app icon that strikes the right chord with consumers
by Laura Ojeda MelchorHow important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …
As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …
When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …
Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. In November 2021, Amazon clarified that Search Find Buy …
- Business ·
- E-commerce ·
- Guides and how-tos ·
- Research ·
Why message testing is important for your business
Modified: by Cate Flahardy GuarneryIn today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …
- Business ·
- E-commerce ·
- Guides and how-tos ·
- Industries ·
- Mobile apps ·
- Research ·
The best UserTesting alternatives
Modified: by Laura Ojeda MelchorWhen UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …
- E-commerce ·
- Sales ·
- Video ·
Video: Split test your Amazon main image to improve your click-through rate
by Janet Rausa FullerThe problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …
If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …