Wireframes are similar in purpose to a blueprint. At their core, they are stories about the future. Also known as a skeleton, a wireframe is a static, low-fidelity representation of …

Looking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …

How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …

As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …

When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …

Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. In November 2021, Amazon clarified that Search Find Buy …

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …

The problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …