Industries

How to Advertise on Amazon with PPC Ads

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Editor’s Note: Thanks to Zhané White of Sellozo for contributing this guest post on how to advertise on Amazon.

PPC, or pay-per-click advertising, means exactly what it sounds like: you pay every time a potential customer clicks on your ad. These sponsored ads may show up in search results when people look for a certain item. Below is an example of how sponsored ads look compared to the organic listings:

How to advertise on Amazon with PPC ads

You should continually optimize your PPC ads. If you’re not, chances are they’re not performing as well as they could be. Let’s go over how to advertise on Amazon and improve your campaigns.

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Which One Won? Choosing a brand name that people connect with

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choosing a brand name

Choosing a brand name is a big undertaking. Brand names need to be clever and catchy but also instantly recognizable, especially to people who are discovering it for the first time.

One business owner considered two names for a brand that enables apartment dwellers to start an organic vegetable garden in their limited outdoor space. Using PickFu to test two different names, the business owner asked respondents which name represented the business idea better.

Respondents chose between PatioHarvest (Option A) and PorchFarmer (Option B). A clear winner emerged between the two. Which brand name do you think it was?

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How to Encourage Customers to Write Reviews on Amazon

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How to encourage customers to leave product reviews with email marketing

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post.

Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making a purchase, and around 84% of people will trust a product review as much as a recommendation from a friend or family member.

Unfortunately, most customers do not leave product reviews. Product reviews are critical to your success, but they can be hard to come by. So what is a seller to do? How do you prompt customers to leave product reviews on Amazon without violating Amazon’s strict terms of service?

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Which One Won? Ranking book cover design ideas

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ranking book cover design ideas

If you’ve written a book with an unusual subject, what book cover design ideas go best with it? An ordinary, traditional cover to offset the uniqueness of your content? Or a cover that hints at the surprising revelations readers will discover inside?

Author Mika Terry ran a ranked poll on PickFu to find out which book cover design ideas were most appealing. Out of eight potential covers, poll respondents chose their top three.

Option A shows a silhouetted bob haircut with the title and subtitle in a playful font.

Option B changes the colors and adds a snake to the bob. The font is thicker and looks more serious.

Option C is completely different from Options A and B, with a quirky yellow border boxing in a purple Medusa.

  • book cover design idea Option A
  • book cover design idea Option B
  • book cover design idea Option C

Can you guess which one won?

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Which One Won? In e-commerce product images, does sex sell?

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“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting e-commerce product images.

In a recent PickFu poll, an online seller ran a split test asking respondents to choose between two featured images for an exercise belt.

Option A depicts a model wearing the belt with an inset showing the back view of the product. Option B shows a model wearing the belt, but with a different pose. An inset advertises that a wrist wrap is included. In Option A, the brand name on the belt is “posture.” In Option B, it is “GO4FIT.”

Can you guess which one won?

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What Savvy Amazon Sellers Know About Currency Conversion that Others Don’t

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currency conversion for Amazon sellers

Editor’s Note: Thanks to PingPong for the following guest post.

If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange $100 at one bank, and you may get back what’s equal to $98. Exchange someplace else, and you may get more like $92.

A few dollars here and there may not be a huge deal while you’re traveling. But for Amazon sellers, when the amounts become larger, those tiny fees become giant holes in your company’s bottom line.

Let’s take a closer at the numbers.

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Which One Won? How to write a mission statement that is on-brand

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How to write a mission statement

As you’re starting a business, the building blocks of its branding include your logo, tagline, and mission statement. A mission statement is a quick summary of the goals and values of a company. It acts as a compass to guide the organization as a whole. So when figuring how to write a mission statement, don’t create your mission in a vacuum. Get outside feedback to make sure the statement resonates.

Pawopolis, a store aimed at pet lovers, used PickFu to test two different mission statements to see which people find more appealing. The store’s owners arrived at the name Pawopolis thanks to another PickFu poll they ran to test their store name ideas. 

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When Is the Right Time for Outsourced Operations?

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when is the right time for outsourced operations

Editor’s Note: Thanks to Connor Gillivan of FreeeUp for the following guest post.

While the earning potential of e-commerce is unquestionably good, running an online store isn’t as easy as it looks. When businesses need help, many entrepreneurs turn to outsourced operations. Help from the gig economy is usually easier and more cost-efficient than full-time staff.

The idea of outsourcing is exciting, especially for a startup just beginning to feel the need for it. If you’re reading this, you’ve probably considered outsourcing too. But when is the right time?

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Which One Won? Making sure the design serves the product

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Since the contents of a subscription box are ever-changing, the box itself must represent the brand and convey what treasures customers can expect when they open it.

The Tapas Club, a gourmet Spanish food subscription box, recently used PickFu to get feedback about the design of its box. The seller received 50 responses from the general population in 24 minutes.

Option A features red and white Spanish tile print, while Option B’s multicolor illustrations showcase different aspects of Spanish culture.

Can you guess which one won?

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