How to Advertise on Amazon with PPC Ads
Editor’s Note: Thanks to Zhané White of Sellozo for contributing this guest post on how to advertise on Amazon.
PPC, or pay-per-click advertising, means exactly what it sounds like: you pay every time a potential customer clicks on your ad. These sponsored ads may show up in search results when people look for a certain item. Below is an example of how sponsored ads look compared to the organic listings:
You should continually optimize your PPC ads. If you’re not, chances are they’re not performing as well as they could be. Let’s go over how to advertise on Amazon and improve your campaigns.
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