Industries
When you’ve narrowed a book cover down to two nearly identical designs, how do you choose the final version? In the case of this author’s PickFu poll, small details made …
- Business ·
- E-commerce ·
- PickFu news ·
- Video ·
PickFu and ZonGuru: Test and validate before you launch
Modified: by Vanessa BurrisJohn Tilley, host of the “Amazon Seller Insights” podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and …
Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is …
How to sell on Facebook Marketplace
Modified: by Laura Ojeda MelchorLess than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it …
It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One …
If you’re tempted to skip using market research techniques before launching a product, think again. Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into …
Sometimes the hardest thing about writing a book is coming up with the title. The wrong one can drive readers away, while the right one can bring them running. So …
- Guides and how-tos ·
- Marketing ·
- Marketing ·
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- Sales ·
How to sell audiobooks on Amazon (+ alternatives)
Modified: by Laura Ojeda MelchorAudiobooks continue to increase in popularity, and it’s easy to see why. People can now listen to their favorite books while they exercise, make meals, clean the house, and commute …
A self-help book cover should hint at the message tucked within its pages. A book about relationships might show a couple on the cover, for example. But what about a …
- E-commerce ·
- PickFu news ·
- Video ·
PickFu and Norman Farrar: Maximize profit with split testing
Modified: by Janet Rausa FullerPickFu’s John Li joined Norman Farrar, brand strategist and e-commerce expert, on his “Lunch with Norm” podcast to talk about all the ways e-commerce sellers can use PickFu to improve …