How do you find the right way to market and present your product for sale? What is the most important value proposition you can offer customers? Writing headlines for the …

The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon …

What’s one of the first things moms-to-be add to their Amazon baby registries? Nursing covers. They’re irresistibly stretchy, and they aren’t just for breastfeeding. Moms also use them as shopping …

Most of us are constantly looking for ways to improve our lives. That’s why self-help books can be so successful. But in order to attract attention, they have to feature …

Self-publishing a poetry book is similar and yet vastly different from self-publishing a novel or a non-fiction book. Because poetry is written in different styles, the formatting of the book …

Chick lit is the new chick flick. Or maybe it’s better, because for those who crave the lighthearted humor of a romantic comedy, a book lasts longer. But should chick …

It’s thrilling to set up your own online store, especially on a platform like Shopify, which makes it easy for sellers to create and maintain sleek e-commerce storefronts. But despite …

Back when I was a curious high schooler in my mom’s English class, I got to read a slew of self-help books. My mom always had her sophomores read them …

When you think of retirement, do you feel a sense of happy expectation? Or does the abyss of unemployment freak you out — what in the world will you do …

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook. In marketing terms, the basic difference between targeting and retargeting …